Nielsen estimates that an average audience of roughly 4.5 million watched “Whitney” from 8 to 10 p.m., making Angela Bassett’s directorial debut the week’s most-watched cable entertainment program. It’s also Lifetime’s most-watched telecast since 6.06 million watched the premiere of “Flowers in the Attic” on the comparable Saturday one year ago.
In key demos, “Whitney” earned a 1.7 rating/6 share in adults 18-49 — more than doubling the top-rated broadcaster in the time period (ABC’s premiere of Adam Sandler feature film “Just Go With It” did a 0.8/3). It also did a big 2.5/10 in women 18-49.
More than 90% of the viewers stuck with Lifetime at 10 p.m. for the special “Bobby Brown: Remembering Whitney,” which averaged 4.1 million viewers. And at 11 p.m., the special “Whitney Houston Live: Her Greatest Performances,” hosted by Houston’s longtime mentor and creative partner Clive Davis, drew 3.2 million viewers.
Lifetime will run an encore of the entire block tonight, starting at 8.