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USA Drama ‘Dig’ Opens to Modest Ratings Thursday

USA, in search of a needed new drama hit, opened its international mystery series “Dig” to sluggish same-night numbers on Thursday.

According to Nielsen “live plus same-day” estimates, the first hour of the 10-part event series averaged a 0.56 rating in adults 18-49 (about 711,000 viewers in the demo) and 1.83 million viewers overall.  Among cable dramas, it was easily beaten by History’s established “Vikings” (0.79 rating in 18-49, 2.41 million total viewers).

Last night’s premiere score is about what USA did demo-wise in the same hour last week with a repeat “Law & Order: SVU” (0.55 in 18-49, 1.75 million total viewers), as well as on Wednesday at 10 p.m. this week with “Suits” (0.55 in 18-49, 1.55 million).

The premiere of “Dig” was an improvement over last year’s USA summer drama premieres of “Rush” (0.39 rating in 18-49) and “Satisfaction” (0.49), both of which drew about 1.71 million total viewers.

From writer-producer Tim Kring and “Homeland’s” Gideon Raff, “Dig” stars Jason Isaacs as a Jerusalem-based FBI agent who uncovers a plot that dates back 2000 years. Anne Heche also stars.



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