Despite built-in name recognition, MTV’s teen slasher drama “Scream” could scare up only OK ratings in its premiere Tuesday night.
In Nielsen’s “live plus same-day” estimates, “Scream” averaged a 0.45 rating in adults 18-49 and 1.03 million viewers overall in the 10 o’clock hour. It did do a good job retaining most of the viewers watching an original episode of “Teen Wolf” on MTV in the preceding hour (0.50 rating in 18-49, 1.18 million viewers overall).
Not to be confused with Fox’s “Scream Queens,” bowing in September, “Scream” is based on the movie franchise of the same name from Wes Craven and Kevin Williamson. It features a cast of mostly unknowns, and ratings expectations were certainly lower than that of the Fox program, which has generated some of the best buzz of any new series bowing on the major networks this fall.
In its premiere, “Scream” was Tuesday’s No. 3-rated original cable series in adults 18-34 (0.65 rating), behind only ABC Family’s “Pretty Little Liars” (1.2) and MTV’s “Teen Wolf” (0.70). Roughly two-thirds of the “Scream” young-adult audience was female.
Elsewhere on Tuesday, OWN’s “The Haves and the Have Nots” returned strong (0.93 in 18-49, 3.29 million viewers overall). It was cable’s No. 1 program for the night in women 25-54 (1.9 rating) and women 18-49 (1.4), and the No. 1 scripted cable series in adults 18-49 and 25-54 (1.3).