‘Voice,’ ‘Adele Live’ Power NBC to Mammoth Monday Ratings

Concert the latest in string of high-rated Peacock holiday specials

Adele Live In New York City
Courtesy of NBC

NBC was hitting all the right notes Monday, drawing more young adults than the other major networks combined thanks to the first half of “The Voice” finale and impressive ratings for its concert “Adele Live in New York City” — the latest Peacock holiday special to score with viewers.

According to preliminary national estimates from Nielsen, “The Voice” averaged a 3.2 rating/10 share in adults 18-49 and 13.9 million viewers overall to rule as the night’s No. 1 broadcast in both categories. The music competition, which wraps its fall edition tonight, was up 14% (0.4) over its performance on the same night a year ago.

It was followed by “Adele Live” (3.0/10 in 18-49, 11.2 million viewers overall), which beat its firstrun ABC-CBS competition combined in 18-49 and logged the time period’s second best result of the fall — just a tick behind the “Blindspot” premiere in September (3.1, following a 3.5 for “The Voice”). The special, recorded Nov. 17 from Radio City Music Hall in New York, maintained 94% of its “Voice” lead-in among adults 18-49 (3.0 vs. 3.2) and 100% in men 18-49 (2.1). It logged its highest rating among women 25-54 (5.0/13).

Among primetime music specials on the broadcast networks, last night’s “Adele Live” is the highest-rated in adults 18-49 since NBC’s “Eagles Farewell Tour” in June 2005 (3.1). And it’s NBC’s most-watched concert special since “Cher: Farewell Tour” in April 2003 (16.6 million).

NBC has been the network most aggressively planning holidays specials in recent years, and it has paid off in the ratings. In addition to “Adele Live,” this year’s highlights for holiday programming include back-to-back strong showings on Thursday nights with “The Wiz Live!” (3.4 rating/11 share in adults 18-49, 11.50 million viewers overall) and “Dolly Parton’s Coat of Many Colors” (1.8/6 in 18-49, 13.03 million viewers overall). The former finished behind only “Empire” in demos among the top entertainment programs the week it aired, and the latter produced the network’s largest audience for a Thursday program (excluding live events) since the series finale of “ER” in 2009.

There was also the annual Macy’s Thanksgiving Day Parade, which is the TV season’s most-watched entertainment telecast in same-day estimates with 22.3 million viewers overall. And “Christmas in Rockefeller Center” (8.07 million viewers), which outdrew every regular NBC program aired in the Wednesday-at-8 hour during 2015.

NBC’s big night in primetime Monday carried over to late-night, where “The Tonight Show Starring Jimmy Fallon” matched its highest Monday overnight rating in more than 20 months (3.3). The show, with guests Tina Fey, Dane DeHaan and Kenny Rogers, easily bested CBS’ “Late Show with Stephen Colbert” (2.2) and ABC’s “Jimmy Kimmel Live” (1.9). And in Nielsen’s 25 markets with Local People Meters, the adults 18-49 average for “Tonight” (1.2) topped the combined scores of Kimmel (0.7) and Colbert (0.4).

Numbers for ABC and CBS are subject to revision due to football preemptions. The “Monday Night Football” game on ESPN between the New York Giants and Miami Dolphins averaged an 8.7 overnight household rating, peaking with a 9.8 between 9:45 and 10 p.m. ET. The contest earned a 16.2 combined rating in New York on ESPN (8.0) and WABC (8.2), and did a 15.7 in Miami on ESPN (6.5) and WFOR-CBS (9.2).

In the prelims, CBS opened with a steady “Supergirl” (1.5/5 in 18-49, 7.4 million viewers overall) and above-average results for “Scorpion” (1.9/6 in 18-49, 9.4 million viewers overall) and “NCIS: Los Angeles” (1.4/5 in 18-49, 9.3 million viewers overall). And at ABC, “The Great Christmas Light Fight” (1.3/4 in 18-49, 5.0 million viewers overall) and “The Great Holiday Baking Show” (1.1/4 in 18-49, 4.1 million viewers overall) were both up slightly.

Fox aired repeats of “Gotham” (0.4/1 in 18-49, 1.4 million viewers overall) and “Bones” (0.4/1 in 18-49, 1.4 million viewers overall). And CW aired an original “Jane the Virgin” (0.4/1 in 18-49, 1.0 million viewers overall), preceded by a special repeat of “Victoria’s Secret Fashion Show” (0.4/1 in 18-49, 1.2 million viewers overall), which had aired last week on sister network CBS.