Updated: “Mad Men” continued its steady performance, according to just released Live+3 numbers from Nielsen, delivering 3.6 million viewers and 1.9 million adults 25-54. That’s an increase of 57% from same-day viewers.
AMC’s “Mad Men” kicked off its final batch of episodes with nearly the identical number of viewers as last year — and that’s not bad considering it was a holiday weekend and viewing levels were lower than normal.
Nielsen estimates that an average audience of 2.27 million, including about 1 million adults 18-49, watched Sunday’s episode. Live+3 estimates from Nielsen will be released later this week.
“Mad Men’s” peak premiere scores came in Season 5 (March 2012) when it drew 3.5 million viewers and about 1.6 million adults 18-49.
Last year’s midseason finale of “Mad Men” in May drew 1.94 million viewers. The seven-episode second half of its final season concludes May 17.