AMC Global was a top 10 network on Sunday in key regional markets across Europe, Latin America, Asia, Africa and the Middle East. The program debuted worldwide simultaneously at 9 p.m. ET/PT with repeats in local time zones during primetime. AMC will launch in the U.K. for the first time later this month.
“Fear the Walking Dead” has already received a 15-episode order for a second season, which will air on AMC Global in 2016.
Looking at the international highlights, “Fear” quadrupled the network’s primetime audience in key Latin America markets and made AMC a top 10 entertainment network throughout the region. In Brazil, where the newly launched network has only 30% distribution, AMC was No. 11 among all entertainment networks, among all cable and satellite platforms and in the key adults 18-49 demographic.
In Central Europe, “Fear” delivered a 1.8 share among adults 18-49 in Hungary, more than doubling the network’s daily average and becoming AMC Global’s highest-rated premiere to date. AMC also became the No. 8 most-watched channel among all cable and satellite platforms and No. 9 in 18-49. In Bosnia, the series aired on two platforms (AMC and OBN) and delivered a 4.9 share among 18-49ers.
In Spain, AMC Global became the No. 3 most-viewed channel among all cable and satellite platforms for the day with a 6.3% share, which is the best ever for the network. During the “Fear” broadcast, the series led pay TV with an 8.9% share, the highest since the channel was launched in Spain in November 2014 and increased the timeslot by 376%.
Last Sunday’s premiere of “Fear the Walking Dead” broke a cable record for a series launch in both adults 18-49 (6.3 million) and total viewers (10.13 million). Nielsen reported today that its numbers were revised in Live+3 (three days’ worth of time-shifted viewing) to 8.5 million adults 18-49 and 13.3 million viewers overall.