After shattering all-time cable ratings record with its bow in the U.S. on AMC, “Fear the Walking Dead” has set more records with newly launched AMC Global’s worldwide debut of the zombie drama.
AMC Global was a top 10 network on Sunday in key regional markets across Europe, Latin America, Asia, Africa and the Middle East. The program debuted worldwide simultaneously at 9 p.m. ET/PT with repeats in local time zones during primetime. AMC will launch in the U.K. for the first time later this month.
“Fear the Walking Dead” has already received a 15-episode order for a second season, which will air on AMC Global in 2016.
Looking at the international highlights, “Fear” quadrupled the network’s primetime audience in key Latin America markets and made AMC a top 10 entertainment network throughout the region. In Brazil, where the newly launched network has only 30% distribution, AMC was No. 11 among all entertainment networks, among all cable and satellite platforms and in the key adults 18-49 demographic.
In Central Europe, “Fear” delivered a 1.8 share among adults 18-49 in Hungary, more than doubling the network’s daily average and becoming AMC Global’s highest-rated premiere to date. AMC also became the No. 8 most-watched channel among all cable and satellite platforms and No. 9 in 18-49. In Bosnia, the series aired on two platforms (AMC and OBN) and delivered a 4.9 share among 18-49ers.
In Spain, AMC Global became the No. 3 most-viewed channel among all cable and satellite platforms for the day with a 6.3% share, which is the best ever for the network. During the “Fear” broadcast, the series led pay TV with an 8.9% share, the highest since the channel was launched in Spain in November 2014 and increased the timeslot by 376%.
Last Sunday’s premiere of “Fear the Walking Dead” broke a cable record for a series launch in both adults 18-49 (6.3 million) and total viewers (10.13 million). Nielsen reported today that its numbers were revised in Live+3 (three days’ worth of time-shifted viewing) to 8.5 million adults 18-49 and 13.3 million viewers overall.