×
You will be redirected back to your article in seconds

Disney Channel’s ‘Descendants’ Bewitches 6.6 Million in Friday Premiere

Disney Channel’s junior-villians telepic “Descendants” cast a spell on 6.6 million viewers Friday night, according to preliminary Nielsen estimates.

The big audience for the musical, which chronicles how the children of four classic Disney villains came to choose good over evil, puts it ahead of the network’s “Teen Beach Movie” sequel from June and makes it the year’s most-watched cable TV movie. “Descendants” also ranks No. 1 among all 2015 cable telecasts in kids 2-11 (3 million) and tweens 9-14 (2.3 million).

Disney Channel next week is expected to release additional ratings information, including how “Descendants” fared vs. the Friday competition as well as its viewership in “live plus-3” estimates from Nielsen.

REVIEW: Descendants

Leading into its television premiere on Friday, “Descendants” had posted more than 1.4 million viewers on the WATCH Disney Channel app in just six days, setting records for engagement and viewing for the app which allows consumers to watch programming anytime and anywhere via their desktop, smartphone, tablet and connected TV devices.

The “Descendants” soundtrack is currently No. 1 on the iTunes soundtrack chart and No. 2 on the iTunes album chart, and its prequel novel, The Isle of the Lost by Melissa de la Cruz from Disney Publishing Worldwide, maintains its 10-week stronghold at No. 1 on the New York Times Best Seller List (Children’s Middle Grade).

On Twitter, Disney Channel’s premiere of “Descendants” was the No. 1 most social non-sports program of Friday, as topics from nearly half-a-million users produced more than 2 million impressions, according to Nielsen.

See more:  Director Kenny Ortega on “Descendants” Auditions, Modernizing Classic Disney

A modern-day coming-of-age adventure, “Descendants” stars Kristin Chenoweth as Maleficent, “Liv and Maddie’s” Dove Cameron as her daughter Mal, Sofia Carson as the Evil Queen’s daughter Evie, Cameron Boyce as Cruella de Vil’s son Carlos and Booboo Stewart as Jafar’s son Jay.

It was written by Josann McGibbon and Sara Parriott, and directed and co-choreographed by Kenny Ortega.

See more:Descendants’ Choreographers Put Good-vs.-Evil Spin on Dance Moves

The premiere of “Descendants” helped ushed in Disney Channel’s new comedy series “BUNK’D,” which delivered 4.2 million total viewers, including about 2 million kids 2-11, in its 10 o’clock debut.

More TV

  • beIN Orders First Turkish Original Drama

    beIN Orders First Turkish Original Drama "The Choice"

    Miramax owner beIN Media is pushing into the competitive Turkish drama market. The beIN-owned Turkish pay-TV operator Digiturk has commissioned production company Ay Yapim to make drama series “The Choice” for its beIN Connect streaming platform in Turkey. “The Choice” marks the first original series for Digiturk since sports and entertainment group beIN Media acquired [...]

  • Tekashi 6ix 9ine Docuseries Coming From

    Tekashi 6ix 9ine Docuseries Coming From Showtime and Rolling Stone

    Showtime Documentary Films today announced a new limited docuseries profiling controversial rapper Tekashi 6ix9ine. Titled “SuperVillain” and inspired by the Rolling Stone feature written by Stephen Witt, the three-part series will trace how a New York City deli clerk named Daniel Hernandez became superstar rapper Tekashi 6ix9ine — who racked up 2.6 billion streams and [...]

  • TV Ratings: 'The Masked Singer,' NBC's

    TV Ratings: 'The Masked Singer,' NBC's 'Chicago' Shows Tick Up

    One performer’s routine on “The Masked Singer” last night might have been a little too bare bones for the judges, however, the show’s ratings showed a lot more flesh. The Fox singing competition show ticked up from last week among adults 18-49 to a 2.1 rating, and gained around 100,000 total viewers to end up [...]

  • Megyn Kelly

    Megyn Kelly Makes Meandering Comeback Bid on Fox News (Column)

    Megyn Kelly made the first steps toward a TV comeback on Wednesday night, appearing on Fox News, the network that brought her to prominence, to decry NBC, the network from which she parted ways last year. It was a booking that had everything that has made Kelly a compelling figure for years — a sense [...]

  • Kane Brown CMT Artists of the

    Kane Brown Pays Tribute to Late Drummer Kenny Dixon in Tearful 'CMT Artists' Speech

    Country star Kane Brown, unabashedly distraught over the death of his touring drummer Kenny Dixon just four days earlier in a car accident, dedicated his “CMT Artists of the Year” award to Dixon in a heart-rending appearance on the telecast Wednesday night. Brown ceded the performance slot he would have been allowed to friend Chris [...]

  • CBS HEADQUARTERS

    CBS-Viacom Merger Details Revealed, Shares to Trade on Nasdaq

    Negotiations between CBS and Viacom went down to the wire on the day the long-gestating transaction was finally sealed on Aug. 13. CBS Corp. and Viacom revealed the timeline of the merger talks in a Securities and Exchange Commission filing Thursday that runs more than 650 pages. Also Thursday, CBS and Viacom said the shares [...]

More From Our Brands

Access exclusive content