Z Living, a cable network offering health entertainment programming, has named Rafe Oller as general manager and Tim Krubsack as executive vice president and head of programming.
“I am very excited to join Z Living’s inspired and progressive mission and to welcome the extremely talented Tim Krubsack,” Oller said. “Working with Tim, as well as with our exceptional sales, marketing and distribution teams, I look forward to building Z Living into the category leader with the highest quality entertainment-focused programming for viewers seeking a healthier and happier life.”
In his new role, Oller will overse the network’s 1700+ hours of programming as well as distribution, affiliate relations, advertising sales and marketing and operations. Krubsack will create and manage Z Living’s entire programming slate.
“As the worlds of entertainment and health continue to converge, and viewing becomes ever more seamless among the various platforms, it’s crucial that Z Living’s leadership ranks are entrenched with smart, seasoned executives who are creative, innovative and willing to take risks,” said Rajeev Kheror, president, strategy & planning, international business at Living Communications. “In Rafe Oller, we are confident we have found a visionary leader who will build and elevate the Z Living brand, driving audience engagement across all platforms.”