Adam Bram, a prolific production attorney best known for successfully defending Paramount Pictures in a defamation lawsuit brought by Michael Jackson, died July 6 in Los Angeles of a heart attack. He was 49.

Bram began his career with two prominent L.A. law firms, representing major TV and motion picture studios. In 1995, Paramount hired him as a senior attorney managing the TV studio’s legal and business affairs. In addition to supervising all of their litigation, he oversaw the acquisition and distribution of entertainment product, and served as the on-site production attorney for “Hard Copy,” Paramount’s daily tabloid series. In his first year, Bram faced a significant challenge after a “Hard Copy” story aired detailing an alleged sex tape featuring a young boy and Michael Jackson. After the allegation was proven untrue, Jackson filed a $100 million defamation lawsuit against Paramount. Bram coordinated the studio’s defense, guided the show’s producers through the ordeal and led a successful defense against the lawsuit.

In 1999, he left Paramount to become senior VP at Real Entertainment, overseeing legal affairs for their home video outlet. In 2004, he started his own firm, providing outside general counsel services for independent film and TV companies (Leftfield Pictures, Peleton Entertainment, WonderStar Productions, Bertram Van Munster). In recent years, most of his work was with Cheri Sundae Productions, as production attorney for their stable of shows, including “When Vacations Attack,” “Wild Weddings,” “Untamed and Uncut” and their most recent Animal Planet series, “Bad Dog.”

Born and raised in Weymouth, Massachusetts, Bram eventually moved to California, where he attended college at UC Berkeley, graduating summa cum laude. He subsequently receiving his Juris Doctor at UCLA’s School of Law, graduating second in his class.

Bram was a member of the California, Los Angeles and American Bar Associations, and was most recently appointed an advisory board member for the Association of Media Content Users & Providers.

He is survived by his daughter, Penelope.