The Weinstein Co. has partnered with American Media Inc., parent company of the National Enquirer and other magazines, and reality TV shop Jupiter Entertainment to develop unscripted television projects.
The partners said the joint venture might also expand to film and digital content but would focus on reality TV programming at the outset. Weinstein Co. and AMI in January teamed to develop an entertainment newsmagazine series tied to AMI’s Radar Online gossip website.
“There is an enormous, untapped opportunity at AMI to develop unique and engaging programming,” said Weinstein Co. co-chairman Harvey Weinstein.
The venture will be headed by Weinstein Co.’s Patrick Reardon, exec VP of television; Dylan Howard, AMI’s VP and chief content office officer; and Jupiter CEO Stephen Land. Howard and Land will oversee development and production. Reardon will focus on distribution.
The partners said a reality TV project will be announced “soon.” There’s no word on the fate of the Radar Online TV adaptation.
The joint venture announcement comes as Weinstein Co. leaders Bob and Harvey Weinstein are under pressure from investors to boost the company’s overall performance and profit returns. In the current marketplace, that means expanding in TV and digital content, as Weinstein Co. has been doing steadily during the past few years.
AMI is also eager has been trying to turn its celebrity news and gossip brands into TV franchises. Its holdings include Star, OK!, National Examiner, Soap Opera Digest as well as Men’s Fitness and Muscle and Fitness.
“This innovative partnership will directly leverage the world-class reporting of our titles, editors and journalists to create the most authoritative programming in the category,” Howard said.
Jupiter is co-owned by Land and the U.K.’s Sky. The company’s active roster of shows includes Animal Planet’s “Wild West Alaska” and Investigation Discovery’s “Homicide Hunter.”