Warner Bros. Domestic TV Distribution is undergoing a changing of the guard in its cable sales division.
Tom Cerio (pictured left) is stepping down as exec VP of cable sales after five years as head of the lucrative wing. David Decker (pictured right), a 10-year WB vet, has been upped to exec VP of cable and SVOD sales. The shuffle comes shortly before programmers and TV sales execs gather in Miami Beach for the annual NATPE confab, which runs Jan. 20-22.
Decker reports to Ken Werner, prexy of Warner Bros. Domestic TV Distribution. Jeffrey Schlesinger, prexy of worldwide TV distribution, praised Cerio as “an innovative deal-maker, a savvy strategist and above all an ethical and respected executive.” Cerio will remain a sales consultant to the studio.
Decker has worked closely in recent years with Cerio and was the natural choice to succeed him.
“Having worked on numerous innovative, complex and unusual licensing agreements on a global basis, David has a wide-ranging understanding of the distribution marketplace, its challenges and its opportunities,” Schlesinger said.
Cerio came to WB after six years at HBO and a 13-year run with Disney’s TV sales operation. He began his career at Filmways/Orion Television.
A lawyer by training, Decker previously worked in business affairs for Stone Stanley Entertainment, Disney’s Buena Vista TV and Paramount Domestic TV.