Short for “Wives and Girlfriends of Sports Stars,” “WAGS” revolves around the highly competitive, glamorous and exclusive club of women who are the significant others of professional athletes.
“In its freshman debut, ‘WAGS’ has caught the attention of millions of viewers and become a fan favorite, particularly among young, diverse women,” said Jeff Olde, E!’s EVP of programming and development. “With the return of the series, viewers will get an even deeper look behind-the-scenes of this exclusive celebrity lifestyle and unique point of view inside the world of sports.”
In its first season, “WAGS” is currently averaging 762,000 total viewers, plus over half a million in the 18-49 demo, according to Nielsen’s “live plus-3” estimates. Pulling in E!’s youngest audience with a median age of 24, the series is popular among young women, joining the ranks of the network’s summer Caitlyn Jenner docuseries “I Am Cait” — which insiders say is also expected to land a Season 2 renewal — as one of the top six new series across ad-supported cable among women 18-34 this year. “WAGS” also marks the cable net’s most diverse viewership with an audience that’s 59% African American.
Produced by Machete Productions with exec producers Amber Mazzola and Lori Gordon, the second season of “WAGS” is slated to bow next year, and the Season 1 finale airs on Oct. 6 at 10/9c.