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NBC is continuing to build out its relationship with the Great White Way, as the network is developing “Voice of the City,” a New York-set period musical written by Tony nominee Claudia Shear.

The one-hour Universal Television drama, which has landed a script order, is set in 1891 during the rise of New York City. Incorporating original musical elements, “Voice of the City” is said to be a sweeping story told from the point of view of a romantic showman, Patrick, and his love, Lucy, as they struggle to create a life in a new land in the only business they know.

Shear, an actress and a playwright who received Tony noms for both best play and best actress for “Dirty Blond,” is exec producing along with Tony/Emmy-nominated songwriters Benj Pasek and Justin Paul (Broadway’s “James and the Giant Peach” and “Dear Evan Hanson,” TV’s “Smash”). Oscar winner Bruce Cohen (“American Beauty”) is also on board to exec produce.

“Voice of the City” marks a return to musical-themed programming for NBC, which was behind Debra Messing and Katherine McPhee’s “Smash,” which wrapped in 2013. The net also launched a recent movement into live musical events with “The Sound of Music” in 2013, “Peter Pan” is 2014 and most recently, “The Wiz,” for which the network is currently celebrating the ratings and critical success.

Shear is repped by CAA and attorney Joseph Dapello of Schreck Rose Dapello & Adams L.L.P. Pasek and Paul are repped by CAA, Richard Kraft of Kraft-Engel Management, and attorney David S. Berlin of Schreck Rose Dapello & Adams L.L.P. Cohen is also repped by CAA and attorney Eric Brooks of Bloom Hergott Diemer.