×
You will be redirected back to your article in seconds

TV Upfronts: Fox News Channel Puts Spotlight on Live Election Coverage

Fox News Channel hopes to woo advertisers with talk of an increase in live coverage in the run-up to the 2016 presidential elections.

The 21st Century Fox-owned network expects more events in 2015 centered on activity leading to the 2016 run-off, said Paul Rittenberg, exec VP of advertising for the network, in an interview. While Rittenberg declined to describe specific programming initiatives, he said viewers should anticipate more election-themed programming and coverage in months to come. In recent weeks, a number of candidates, both Republican and Democrat, have expressed their intention to run for the office. President Barack Obama’s term will end in January 2017.

Executives from the network have called on media-buying agencies in recent weeks, Rittenberg said. The network is also touting length of tune-in by the network’s viewers. According to Nielsen, the average length of tune-in by viewers between 25 and 54 in April during the week was 25.8 minutes – more than that of MSNBC or CNN, but also of general-appeal outlets like AMC and ESPN. Only Scripps Networks’ HGTV had a longer tune-in length, at 27.1 minutes, according to Nielsen.

Fox News is making a push in morning television, Rittenberg said, hoping to convince advertisers who regularly support “Good Morning America” on ABC and “Today” on NBC to consider taking some of that money and using it to support “Fox & Friends.”

More TV

  • Lisa Borders Time's Up

    Time's Up President Lisa Borders Resigns

    Lisa Borders has resigned as president of Time’s Up, she and the organization announced on Monday. Borders is resigning due to family issues, she said in a statement. Time’s Up COO Rebecca Goldman will now serve as interim CEO. “As Time’s Up continues to grow, I am proud of the work I have done to [...]

  • Alfonso Cuaron71st Annual Writers Guild Awards,

    Alfonso Cuarón on Academy's 'Inevitable' Reversal on Televised Oscar Categories

    Alfonso Cuarón isn’t exactly surprised that the Academy reversed its decision and will now air all the Oscar categories during the live show on Sunday. Feb. 24. Calling the decision “inevitable,”Cuarón tells Variety that he thinks the Academy should take things even further. “Let’s stop calling them technical categories!” he told Variety on Sunday night [...]

  • Desus Nice The Kid Mero

    TV Shows to Watch the Week of Feb. 18, 2019: Academy Awards, 'Desus & Mero'

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, the Academy Awards air and Desus & Mero make their debut on Showtime. [...]

  • WARNING: Embargoed for publication until 00:00:01

    BBC Takes Stake in New Company Set Up by ‘Luther,’ ‘Bodyguard’ Exec

    BBC Studios has taken a minority stake in Firebird Pictures, the new drama indie being set up by BBC execs Elizabeth Kilgarriff and Craig Holleworth. Kilgarriff’s credits include “Luther,” “Poldark,” “McMafia” and upcoming Richard Gere-starrer “MotherFatherSon.” She commissioned breakout drama hit “Bodyguard.” Holleworth will be the new company’s COO, having run business and operations for [...]

  • Punisher Jessica Jones

    Marvel's 'The Punisher,' 'Jessica Jones' Canceled at Netflix

    The last of Netflix’s Marvel shows are officially ending. “The Punisher” has been canceled after its second season, and the upcoming third season of “Jessica Jones” will be its last, Netflix confirmed on Monday. The announcement comes after Netflix gave the ax to its other Marvel series: “Daredevil,” “Iron First,” and “Luke Cage.” “Marvel’s ‘The Punisher’ will [...]

  • SND Boards Comedy Series 'Family Shake'

    SND Boards Comedy Series 'Family Shake' With 'Desperate Parents' Producer

    SND, the commercial arm of the French TV network M6, has acquired worldwide distribution rights to “Family Shake,” a comedy series written by Baya Kasmi and Michel Leclerc. SND is the latest vertically integrated French film group to start handling live-action series, following TF1 Studio, Studiocanal and Gaumont, among others. Produced by Gaëlle Cholet at [...]

  • 'Super Shiro' Anime Series Inspired by

    'Super Shiro' Anime Series Inspired by 'Crayon Shin-chan'

    The enduringly popular Japanese cartoon franchise “Crayon Shin-chan” has inspired a new animated TV series, “Super Shiro.” “Crayon Shin-chan” has been on air since 1992 and inspired 26 feature films. “Super Shiro” is a fast-paced chase series, for kids, based on original IP by Yoshito Usui and scripted by on Kimiko Ueno.  The series is [...]

More From Our Brands

Access exclusive content