×

ABC Can’t Keep Lester Holt Down; NBC’s ‘Nightly News’ Wins Ad Audience

Lester Holt isn’t giving up on the war to woo evening-news viewers.

After losing the battle to win more of the audience advertisers in news programming covet, the NBC “Nightly News” anchor lured a greater number of viewers between 25 and 54  for the five days between April 13 and April 17, than David Muir at ABC’s “World News Tonight”or Scott Pelley at CBS’ “Evening News,” according to data from Nielsen.

The numbers suggest the dust has yet to settle over the evening-news race in the wake of a six-month suspension doled out to longtime anchor Brian Williams. He disclosed earlier this year that he falsified accounts of an NBC News trip to Iraq in 2003. NBC continues to investigate Williams, and people seem divided over whether he ought to return to the “Nightly” desk.

Meantime, there’s still an intense push-and-pull going on between NBC and ABC, the latter of which won more viewers overall for the most recent five-day period and has trumped NBC in that category for the last three weeks. “NBC Nightly News” had been the most-watched newscast in the U.S. for more than five years dating back to September, 2009.

The margin of separation between the two networks’ newscasts is razor thin – just 7,000 viewers. “Nightly News” won an average of 1,795,000 viewers between 25 and 54, according to Nielsen, compared withan average of 1,788,000 for “World News Tonight” and an average of 1,523,000 for “CBS Evening News.”

All three newscasts lost viewers in the demo compared with the week-earlier period. ABC’s audience dipped 12% from 2,032,000. NBC’s fell 2.55% from 1,842,000 and CBS’; dipped 3.1% from 1,571,000.

ABC, however, remained the nation’s most-watched newscast – a distinction that is less important to advertisers than it is to the networks. ABC’s “World News” lured an average of 7,891,000 during the most recent five-day period, compared with an average of 7,737,000 for NBC and 6,780,000 for CBS.

All three network newscasts lost viewers in that category as well. ABC’s average total viewership dipped 4.4% from 8,250,000 in the week earlier period. NBC’s fell 3.6%from 8,022,000, and CBS’ slipped by just 0.66% from 6,825,000.

Ultimate victory could be within NBC’ s or ABC’s grasp. “Nightly’s” lead over “World News” in viewers between 25 and 54 season to date is just 1%, while its lead in total viewers over ABC is only 5%.

While the CBS newscast typically comes in third, the network has maintained its delivery of viewers between 25 and 54 year over year and saw its overall viewership rise 8%, from 6,300,000 over the year-earlier week.

More TV

  • Bohemian Rhapsody

    'Bohemian Rhapsody,' 'Marvelous Mrs. Maisel' Among Cinema Audio Society Winners

    Queen biopic “Bohemian Rhapsody” won the Cinema Audio Society’s top prize for sound mixing at Saturday night’s 55th annual CAS Awards. The film is Oscar-nominated for sound mixing this year along with “Black Panther,” “First Man,” “Roma” and “A Star Is Born.” In a surprise over heavy-hitters “Incredibles 2” and “Spider-Man: Into the Spider-Verse,” Wes [...]

  • Marvelous Mrs Maisel Vice

    'Vice,' 'The Marvelous Mrs. Maisel' Lead Make-Up and Hair Stylists Guild Awards Winners

    Adam McKay’s Dick Cheney biopic “Vice,” starring Oscar nominees Christian Bale, Amy Adams and Sam Rockwell, won two awards at the sixth annual Make-Up and Hair Stylists Guild Awards Saturday night. The film won for best period and/or character makeup as well as special makeup effects. “Mary Queen of Scots” received the prize for period [...]

  • Jussie Smollett Good Morning America

    Jussie Smollett Angrily Denies Complicity in Attack

    Attorneys for “Empire” actor Jussie Smollett issued a statement Saturday denying that he orchestrated his Jan. 29 assault, and saying he is “angered” and “devastated” by recent developments in the case. Chicago police want to interview Smollett, after learning new evidence from two Nigerian brothers who were released on Friday night. Local media outlets have [...]

  • Jussie Smollett Empire

    Chicago Police Want to Talk to Jussie Smollett as New Evidence Emerges

    Chicago police are seeking to re-interview “Empire” actor Jussie Smollett, after new evidence emerged in his alleged assault. Smollett has claimed that two men attacked him at 2 a.m. on Jan. 29, yelled racial and homophobic slurs, poured bleach on him, and put a noose around his neck. The Chicago Police Department has consistently said [...]

  • Five Takes on Canal Plus, Federation’s

    Just Days Left to Catch Canal Plus’ ‘The Bureau’ on MyFFF

    The most lauded of titles on this year’s MyFrenchFilmFestival, UniFrance’s online showcase featured by over 50 OTT services around the world, may not be a film but a drama series. With four seasons aired, and a milestone in world sales on a French TV show, slow-boiling espionage series ‘Le Bureau des légendes’ (“The Bureau”) is [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

More From Our Brands

Access exclusive content