As part of a larger reorganization strategy, Turner Broadcasting has announced that it is moving Doug Shapiro to EVP and chief strategy officer starting in July.

Shapiro, who is currently senior VP, international and corporate strategy, for Turner parent company Time Warner Inc., will work on strategy with Turner Broadcasting System chairman and CEO John Martin.

“I’ve worked with Doug for many years at Time Warner and have great appreciation for his ability to consistently push our company to be at the forefront of innovation and change,” said Martin. “By melding his understanding of the business with research data and industry trends, Doug has helped shape the strategic direction of Time Warner, and the industry, since the day he joined the company. I look forward to having Doug on the Turner team as we further chart innovative strategies that contribute to our continued success.”

Shapiro, whose previous roles included heading Time Warner’s Investor Relations group, will be responsible for furthering Turner’s global corporate strategy and will work with executive team members to identify business models and strategies that contribute to the continued growth of the company. Additionally, he will oversee Turner’s domestic research and consumer insights team and its media group.

“I’m thrilled to have the opportunity to join the outstanding executive team at Turner and work directly with John again,” said Shapiro. “Innovation is in Turner’s DNA. From the launch of the first 24-hour cable channel to the early adoption of TV Everywhere, it has been a driving force in the television industry, and I look forward to contributing to the ongoing evolution of our company and the media sector.”

The reorganization also includes moving chief human resources officer Angela Santone under Martin and a search for a new head of communications, as longtime communications chief Jeff Matteson is stepping down. These roles are now part of the executive management team that also include president of Turner Broadcasting System David Levy; president of CNN Worldwide Jeff Zucker; president of Turner Broadcasting System International Gerhard Zeiler; chief financial officer Pascal Desroches; and general counsel Louise Sams.

“Turner has made meaningful progress in delivering on the ambitious growth mandate I put in place last year,” added Martin. “This is an extremely talented executive team with a sense of purpose, all of whom are immensely invested in the ongoing success of Turner. I have great confidence in this team and in our future.”