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Turner Broadcasting named Jennifer Dorian general manager of Turner Classic Movies. She will report to Coleman Breland, president of Turner Network Sales.

Genevieve McGillicuddy has been promoted to vice president of brand activation and partnerships for TCM, up from senior director, reporting to Dorian.

Both executives are based in Atlanta.

Dorian, who recently served as chief strategy officer for Turner Entertainment Networks, is charged with developing the TCM brand by implementing business initiatives that portray the cable outlet as a preeminent lifestyle brand. She will oversee implementation of  such marketing initiatives as the TCM Classic Film Festival and the TCM Classic Cruise, growing cross-platform digital opportunities, licensing partnerships and e-commerce, and enhancing TCM’s value to its affiliate partners as well as cultivating its passionate fanbase.

In her new role, McGillicuddy is responsible for leading the development and implementation of all brand activation initiatives including sponsorships, licensing, and merchandising, as well as brand and retail partnerships. She also serves as managing director of the TCM Classic Film Festival.