Tuesday Ratings: CW’s ‘iZombie,’ NBC Comedies Get Solid Sampling

UPDATE: In updated Nielsen nationals released Wednesday afternoon, the NBC comedies held at their preliminary demo rating while lead-in “The Voice” was revised up a tenth (3.2/11 in 18-49, 12.82 million viewers overall).

The only other changes came at CW, where “The Flash” was revised up a tick (1.3/5 in 18-49, 3.69 million viewers overall) but “iZombie” edged down (0.8/3 in 18-49, 2.29 million viewers overall). While this is a pretty good total-viewer number for “Zombie,” the new drama retained just half of its adults 18-34 lead-in (0.6 vs. 1.2).

Cable’s top original program on Tuesday was OWN’s “The Haves and the Have Nots” (0.91 rating in 18-49, 3.03 million viewers overall) one week from its season finale.

 

NBC comedies “Undateable” and “One Big Happy” generated solid sampling for their premieres on Tuesday and won their timeslots among young adults, though they will face tougher timeslot competition in the weeks ahead. CW also had reason to be pleased with the launch of “iZombie” behind its No. 1 show, “The Flash.”

According to preliminary national estimates from Nielsen, NBC was the top broadcaster in adults 18-49 in all six half-hours Tuesday, opening with “The Voice” (3.1 rating/11 share in adults 18-49, 12.5 million viewers overall), which was the night’s No. 1 show despite delivering this cycle’s lowest score to date. It was down 9% (0.3) from its week-ago prelim score in the 8 o’clock hour.

By paring down to an hour, “The Voice” was able to provide a sizable lead-in for young comedies “Undateable” (1.9/6 in 18-49, 6.5 million viewers overall) and “One Big Happy” (1.6/5 in 18-49, 5.6 million viewers overall), which delivered the net’s best results for an hour of comedy since the premieres of “Marry Me” (2.3 in 18-49) and “About a Boy” (1.7) in October.

The second-season premiere of “Undateable,” which aired for six weeks last summer, and the series premiere of “One Big Happy” came in a little lower than last year’s bows of “About a Boy” (2.5) and “Growing Up Fisher” (1.9) in the same hour, though “Boy” and “Fisher” had stronger “Voice” lead-ins and benefited from exposure during the net’s coverage of the Winter Olympics.

“Undateable” easily bested its series premiere score on a Thursday last May (1.3).

The comedies will face stiffer challenge starting March 31, when Fox’s “New Girl” returns to originals and is followed by newcomer “Weird Loners.” “New Girl” beat “Marry Me” most weeks, and actually doubled the NBC show’s rating in some of their final match-ups.

“Chicago Fire” capped the night for NBC (1.6/5 in 18-49, 7.0 million viewers overall), winning the 10 o’clock hour but down half a ratings point from the 2.1 it did with its prior two originals when it aired following “The Voice.” It was within a tenth of its average for original episodes to air behind comedies this season (1.7).

At CW, “iZombie” averaged a 0.9/3 in 18-49 and 2.3 million viewers overall in the 9 o’clock hour, retaining 75% of the demo lead-in from “The Flash” (1.2/4 in 18-49, 3.6 million viewers overall), which hit a low with its first original episode during Daylight Saving Time (though it likely will round up to a 1.3 in the nationals).

In 18-49, “iZombie” outperformed the last four originals of “Supernatural” to air in the timeslot, while its overall total-viewer count is a bit above “Supernatural’s” season average for originals (2.24 million).

For the night, CW placed second in 18-49 (1.1 rating), edging out ABC, CBS, Fox and Univision (all at 1.0).

Elsewhere, Fox’s “Hell’s Kitchen” held steady (1.3/5 in 18-49, 3.7 million viewers overall) and was followed by a repeat “New Girl” (0.6/2 in 18-49, 1.6 million viewers overall) and a new “The Mindy Project” (0.9/3 in 18-49, 2.0 million viewers overall).

ABC went with encores of “Fresh Off the Boat” (1.0/4 in 18-49, 3.8 million viewers overall) and “Repeat After Me” (0.7/2 in 18-49, 2.6 million viewers overall), followed by an original “Marvel’s Agents of SHIELD” (1.6/5 in 18-49, 4.3 million viewers overall), which was up a tick from last week. A repeat “Forever” closed things out (0.7/2 in 18-49, 2.8 million viewers overall).

CBS aired repeats of Tuesday regulars “NCIS” (1.1/4 in 18-49, 9.9 million viewers overall), “NCIS: New Orleans” (1.1/3 in 18-49, 9.3 million viewers overall) and “Person of Interest” (0.9/3 in 18-49, 5.8 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 2.2/7; CW, 1.1/3; ABC, CBS, Fox and Univision, 1.0/3; Telemundo, 0.6/2.

In total viewers: NBC, 8.5 million; CBS, 8.3 million; ABC, 3.4 million; CW, 2.9 million; Fox, 2.8 million; Univision, 2.7 million; Telemundo, 1.5 million.

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