×
You will be redirected back to your article in seconds

Viacom To Simulcast Trevor Noah Debut Across Multiple Networks

Trevor Noah’s new run on “The Daily Show” will be based on Comedy Central – but his first night behind the desk will also be seen on MTV, VH1 and other networks also owned by parent Viacom.

The program will be broadcast across all of Viacom’s networks, said Michele Ganeless, Comedy Central’s president, in a meeting with reporters Friday.

The network sees Noah as “the next evolution in the franchise that is ‘The Daily Show,'” she said.

The promotional maneuver shows Viacom putting its content bandwidth behind one of its flagship programs. The company recently employed a similar technique  to broadcast its most recent edition of the MTV Video Music Awards.

The majority of advertisers on the show’s first night will appear on all the networks on which it is broadcast, said Jeff Lucas, the executive who oversees Viacom’s ad sales, in a brief interview.

Advertising for the new Noah-led program is “sold out for weeks,” Lucas said. Sponsors have been attracted to the idea of a fresh face at the front of a program that has a established  history.

More TV

  • The-Daily-Show-With-Trevor-Noah

    Viacom Inks Deal With FuboTV Streaming Service

    Viacom reached a distribution deal with FuboTV, which will soon add an array of the conglomerate’s networks — including Comedy Central, BET, MTV and Nickelodeon — to its live TV internet streaming service. Viacom is now on four “virtual pay-TV” platforms: Dish Network’s Sling TV, AT&T’s DirecTV Now, Philo and FuboTV. Viacom remains absent from [...]

  • Weather Channel Taps NBCUniversal, Nexstar Alum

    Weather Channel Taps NBCUniversal, Nexstar Alum Tom O'Brien as President

    Byron Allen has turned to NBCUniversal and Nexstar alum Tom O’Brien to serve as president of the Weather Channel, the cable stalwart that Allen’s Entertainment Studios acquired for $300 million last March. O’Brien replaces Dave Shull, who left the company in October after serving as president-CEO of the Atlanta-based company since 2016. O’Brien will oversee [...]

  • George Stephanopoulos

    ABC News Renews George Stephanopoulos for 4-Year Deal

    ABC News has signed its chief anchor, George Stephanopoulos, to a new four-year deal  believed to be valued at between $15 million to $17 million a year, ensuring he will stay at the Walt Disney-owned news outlet well beyond the 2020 election. A person familiar with the matter confirmed a report on the New York [...]

  • Isabela Moner Marcel Ruiz Rosa Salazar

    Variety Announces 10 Latinxs to Watch 2019

    Variety has announced this year’s 10 Latinxs to Watch, and has also selected the Miami Film Festival as a partner for the annual celebration of promising talent in the Latino community that will include a panel and film screenings. This year’s honorees are Isabela Moner (“Dora the Explorer”), Rosa Salazar (“Alita: Battle Angel,” “Bird Box”), [...]

  • This Giant Beast That Is the

    TV Review: 'This Giant Beast That Is the Global Economy'

    “This Giant Beast That Is the Global Economy” auditions its audience with its title — a double-barreled burst of affectation that one will either find promisingly offbeat or reaching a bit too hard to impress. The Amazon docuseries, hosted by Kal Penn but defined by the voice of executive producer Adam McKay, is likely to [...]

  • New Regency Launches U.K.-Based International TV

    New Regency Launches International TV Division With Scott Free Alum Ed Rubin

    “Bohemian Rhapsody” co-producer New Regency has launched a London-based international TV division, recruiting former Scott Free exec Ed Rubin to run the new operation and hiring Emma Broughton from The Ink Factory (“The Night Manager”) as head of scripted. New Regency produced “The Revenant,” “12 Years a Slave” and “Birdman.” It recently opened up shop [...]

  • Dan Smyers and Shay Mooney of

    Chris Stapleton, Dan + Shay, Kacey Musgraves Top ACM Awards Nominations

    Chris Stapleton and Dan +Shay emerged as the top nominees as the contenders for the 2019 Academy of Country Music Awards were announced Wednesday, with six nods each. Kacey Musgraves followed closely behind with five, and Dierks Bentley, Brothers Osborne, Florida Georgia Line and Bebe Rexha all claimed four nominations apiece. The ACMs telecast takes [...]

More From Our Brands

Access exclusive content