×
You will be redirected back to your article in seconds

Trevor Noah’s ‘Daily Show’ Premiere Draws 3.5 Million Across Viacom Networks

If you were watching television past primetime last night, there’s a good chance you stumbled upon Trevor Noah’s debut as host of “The Daily Show” — and that’s exactly what Viacom wanted.

The 31-year-old South African comedian’s first night averaged 3.475 million viewers across 12 Viacom channels monitored by Nielsen. This is virtually identical to Jon Stewart’s final night on Aug. 6 (3.471 million), which was his second largest same-night audience ever.

On Comedy Central alone, last night’s premiere averaged 1.086 million viewers, including 561,000 adults 18-49 (0.44 rating). “Daily Show” also drew 558,000 viewers on Nick at Nite; 534,000 on VH1; 360,000 on TV Land; 299,000 on BET; 293,000 on Spike; 116,000 on MTV; 74,000 on MTV2; 45,000 on CMT, 44,000 on Centric (44,000); and 33,000 on Logo and VH1 Classic.

According to Comedy Central, roughly 7.3 million people watched at least of “Daily Show” on Monday. The network also pointed out the show’s younger skew, as its average median age across networks was 41.

Cable congloms have done similar roadblock programming in the past, including Viacom itself last month for the “MTV Video Music Awards.” The strategy helps bring more attention to an event by corralling the resources of the disparate channels under its umbrella while at the same time lowering expectations for viewership on the primary channel.

Of course, Noah will be airing on Comedy Central only going forward, so any comparisons to its premiere night will be misleading. It will take a while to get a handle on his ratings strength.

Stewart didn’t move above the 1-million viewer mark until 17 months into his run (December 1997), though his popularity over the years has certainly raised the ratings bar for the program. Prior to its finale, “The Daily Show With Jon Stewart” was averaging 1.22 million viewers (and a 0.43 rating in adults 18-49) for the summer.

Noah’s debut as “Daily Show” host comes at a time of transition in late-night television. David Letterman exited CBS’ “Late Show” and was replaced by Stephen Colbert, while Jimmy Fallon, Seth Meyers, James Corden and Larry Wilmore have all been in their posts for two years or less.

More TV

  • XXXTentacion

    Watch a Trailer for New XXXTentacion Documentary

    A year to the day after rapper XXXTentacion was murdered, his estate has released a trailer for an upcoming documentary on the artist, which the announcement says is “releasing soon.” The clip, which includes narration from X himself, captures quick flashes of him reuniting with family and friends, engaging with fans, and working on music. In the [...]

  • The-Saddest-Goal

    Fascism and Fútbol Feature in Chilean Series Project ‘The Saddest Goal’

    PAMPLONA, Spain – Chilean production company Manufactura de Películas pitched its unconventional Pinochet-era drama “The Saddest Goal” today at Spain’s Conecta Fiction TV co-production and networking TV event, held in Pamplona. Set during qualification for the 1974 FIFA World Cup, a period of great political instability in Chile, “The Saddest Goal” kicks off as the [...]

  • Spain’s La Claqueta, Portugal’s SPi Ink

    Conecta Fiction: La Claqueta and SPi Ink Fiction Co-Production Pact

    Spain’s Seville-based shingle La Claqueta and Portugal’s SPi have clinched a co-development agreement for three fiction projects a year. Companies first made contact at last year’s Conecta Fiction, the annual co-production meet in Spain. The companies have also pacted to co-produce the animated feature-length docu “El viaje más largo” in collaboration with Portuguese pubcaster RTP [...]

  • Eliza Clark

    'Y: The Last Man' Series at FX Hires Eliza Clark as New Showrunner

    The FX series based on “Y: The Last Man” has found its new showrunner. Eliza Clark has been named showrunner, writer, and executive producer on the upcoming series — which is titled simply “Y” — based on the graphic novels by Brian K. Vaughan and Pia Guerra. She takes over from original showrunners Michael Green [...]

  • “En la Frontera” (“The Frontier”)

    Chilean Crime Drama ‘The Frontier’ to Explore Centuries-Old Social Conflict

    Following up hit Chilean Netflix series “Bala Loca,” David Miranda Hardy, head of content development at Santiago-based Filmo Estudios, is developing a new crime thriller set against the backdrop of the ongoing dispute between the Mapuche indigenous people and the Chilean state. “En la Frontera” (“The Frontier”) – one of the 10 finalist projects taking [...]

  • GREED

    Lemming’s Fleur Winters Talks about New Horror Series Project ‘Greed’

    Lemming Film, one of the Netherlands’ leading international co-production outlets, has brought its newest project, “Greed,” to Conecta Fiction’s Pitch Copro Series. Spearheaded by up-and-coming director Eché Janga and leading screenwriter Oscar van Woensel, the six-episode horror-drama will follow a tight-knit group of Rotterdam restaurant workers who are offered all the money they could ever [...]

  • El Acantilado 9 de abril

    Conecta Fiction: Mediapro Chile Presents 'The Cliff,' Its First TV Drama Project

    Mediapro Chile, the Chilean arm of Spanish production powerhouse The Mediapro Studio, is launching its first TV drama project, crime thriller “El acantilado” (“The Cliff”), chosen as one of the 10 finalists at Conecta Fiction’s 3rd Pitch Copro Series. “The Cliff” features a high-profile creative team that takes in film director Martín Hodara (“Black Snow,” [...]

More From Our Brands

Access exclusive content