McLoughlin, who served as president of Telepictures Productions from 2006 to 2013 and has worked on myriad talkshows, including “The Rosie O’Donnell Show” and “The Tyra Banks Show,” is now spearheading new changes on “The View.” She’ll help make key hires for next season to freshen up the show, and advise on the show’s strategy for publicity, marketing and booking.
For the first time, “The View” has a smaller audience (2.52 million) than “The Talk” (2.55 million). Three of the four co-hosts of season 18, Rosie O’Donnell, Rosie Perez and Nicolle Wallace, exited the show. Amid all the changes following Barbara Walters’ retirement in May 2014, ABC News took over management of “The View” from the daytime division, a mandate from Disney/ABC Television Group president Ben Sherwood. But sources say the transition, led by new executive producer Bill Wolff, has caused frustration for the talent and staff, who reported to daytime executives for 17 years.
The Hot Topics table for season 19, which will be officially announced next week, will include returning moderator Whoopi Goldberg, Raven Symone, Paula Faris, Michelle Collins and Candace Cameron Bure, who will be the resident conservative. The new season of “The View” premieres in mid-September.
McLoughlin was previously the president of creative affairs for CBS Television Distribution.