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‘The Talk,’ Other CBS Daytime Shows Hit Ratings Milestones

CBS Daytime solidified its No. 1 standing in the ratings this spring, with all five of its programs — “The Young and the Restless,” “The Price Is Right,” “The Bold and the Beautiful,” “Let’s Make a Deal” and “The Talk” — hitting ratings milestones during the second quarter.

Among the highlights was “The Talk” moving ahead of ABC’s “The View” in both total viewers (2.54 million vs. 2.52 million) and women 25-54 (549,000 vs. 505,000) — the CBS show’s first-ever quarterly finish as the No. 1 daytime chatfest in these categories as well as women 18-49 (413,000 vs. 396,000), according to Nielsen estimates for the March 30-June 26 ratings period. While there’s been plenty of upheaval in the show’s hosting ranks the last two years, “The Talk” has largely avoided significant changeover and seems to have benefited as a result.

In other Nielsen highlights for the second quarter, “Let’s Make a Deal” delivered its largest second-quarter audience (3.30 million) since its premiere in 2009, growing 10% year-over-year. The Wayne Brady-hosted gameshow was also up vs. last year by 5% in both women 25-54 (to 561,000) and women 18-49 (to 431,000).

“The Price is Right” averaged 5.06 million viewers, up 2% vs. last year and the gameshow’s largest second-quarter audience with Drew Carey as host. The show’s first half drew its largest second-quarter audience in 11 years (4.71 million) and its second half hit an eight-year high (5.41 million).

The Young and the Restless” moved ahead of “Price is Right” as the most-watched daytime program (5.16 million), growing 7% vs. last year for its largest second-quarter audience in five years. Driving the gains was a surge in younger viewers, with the soap up vs. last year by 16% in women 18-34 (to 238,000) and 14% in women 18-49 (to 922,000).

And “The Bold and the Beautiful” had its biggest second quarter audience since 2006, averaging 3.95 million viewers and rising 5% from last year. It was up a smidge vs. last year in both women 18-49 (to 666,000) and women 25-54 (to 939,000).

Overall, the CBS Daytime lineup averaged 4.02 million total viewers and 593,000 women 18-49 for the second quarter, up 5% and 6% respectively vs. last year.

TOP DAYTIME PROGRAMS FOR Q2 2015
(March 30-June 28, 2015)

Women 18-49
1.  The Young and the Restless (CBS), 922,000
2.  The Bold and the Beautiful (CBS), 666,000
3.  General Hospital (ABC), 645,000
4.  The Price Is Right (CBS), 567,000
5.  Today-9 a.m. (NBC), 566,000

Women 25-54
1.  The Young and the Restless (CBS), 1.25 million
2.  The Bold and the Beautiful (CBS), 939,000
3.  General Hospital (ABC), 859,000
4.  The Price Is Right (CBS), 736,000
5.  Today-9 a.m. (NBC), 693,000

Total Viewers
1.  The Young and the Restless (CBS), 5.16 million
2.  The Price Is Right (CBS), 5.06 million
3.  The Bold and the Beautiful (CBS), 3.95 million
4.  Let’s Make a Deal (CBS), 3.30 million
5.  General Hospital (ABC), 3.24 million

Source: “Most current” Nielsen estimates

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