The deal is a win for ESPN Deportes given the popularity of football among Spanish-speaking viewers. It’s the first time the NFL’s big game has aired on the channel and the first time the Super Bowl has been on an ESPN or ABC-branded channel since 2006.
ESPN Deportes already has a big football audience through its airing of ESPN’s “Monday Night Football” broadcasts.
“As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast and reach the NFL’s Hispanic fan base,” said CBS Sports chairman Sean McManus. “The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS.”
The NFL’s big game will originate from Levi’s Stadium in Santa Clara, Calif., home of the San Francisco 49ers. ESPN Deportes’ “Monday Night Football” play-by-play commentator Alvaro Martin, will be joined in the booth by former NFL kicker Raul Allegre with John Sutcliffe as the sideline reporter.
“Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to further connect with the growing U.S. Hispanic NFL fan base,” said Freddy Rolon, VP of ESPN Deportes.