Oxygen’s newest competition series “Street Art Throwdown,” premiering Tuesday night, made a colorful splash at this past weekend’s Super Bowl.

The cabler took the graffiti show to Phoenix, Arizona for an interactive activation, in association with the NFL Fan Experience, which brought in the series’ contestants, fans and celebs, including actor Kellan Lutz (pictured) and Olympian Shawn Johnson who taped a segment that aired during NBC’s Super Bowl pre-game show.

“Street Art Throwdown,” hosted by famed street artist Justin Bua who also serves as a judge and exec producer, pits 10 artists against each other in intense paint competitions through the streets of L.A., resulting in a $100,000 grand prize. Lauren Wagner, who has over a decade of experience working in the visual arts, rounds out the judges’ panel.

“It was wonderful to be able to demonstrate the talents of some of our contestants during one of the biggest events of the year,” Wagner said of bringing “Street Art” to the Super Bowl.

Bua added, “This is the greatest, most powerful movement in the history of art and one of the most impactful cultures in the last 100 years. Now the world can see for themselves how dynamic and timeless this culture really is.”

“Street Art Throwdown” premieres tonight (9/8c) on Oxygen.