Under the deal, the duo will develop series for the studio via their recently established production banner, Wildline Entertainment. Film producer Cora Olson has also been brought on to head development and supervise projects.
“We grew up in an era when people watched television on something called a ‘television.’ Today there is more opportunity than ever to be personal and daring in TV, and we’re ecstatic to partner up with Warner Bros. to do just that,” said Helberg.
Wildline is currently developing a half-hour comedy that Helberg is writing for WBTV. It has also just closed a deal for the rights to “Legacy of Kings,” a story about Alexander the Great that is the first in author Eleanor Herman’s Blood of Gods and Royals series. Helberg and Towne will produce that project via Wildline under the WBTV deal alongside Lauren Oliver and Lexa Hillyer of Paper Lantern Lit, who packaged the book.
“It’s thrilling to meet these characters just as they are discovering their true identities. We envision developing this as a historically rooted epic, but for a younger crowd,” said Towne.
Helberg is represented by UTA, Brillstein Entertainment Partners and Myman Greenspan.
Towne is represented by UTA.
Paper Lantern Lit and Herman are represented by UTA on behalf of InkWell Management.