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‘Sharknado 3’ Ratings Down From Last Year’s ‘Sharknado 2’

More sharks and more celebrity cameos turned up for Syfy’s third installment of its low-budget, over-the-top disaster/horror/sci-fi/comedy franchise “Sharknado,” but that didn’t translate to more viewers.

Nielsen estimates that “Sharknado 3: Oh Hell No” averaged a 0.9 rating in adults 18-49 and 2.81 million viewers for its 9 p.m. premiere on Wednesday — down from last year’s “Sharknado 2: The Second One” (1.3 in 18-49, 3.87 million viewers overall).

The original in July 2013 drew a modest 0.4 demo rating and 1.37 million viewers for its premiere, but social media helped turn into a minor cultural phenomenon and a couple of replays actually fared better in the ratings.

Review: Sharknado 3

Wednesday’s numbers still represent a big improvement over Syfy’s primetime average, of course. Last Wednesday during the same 9-11 p.m. window, for example, Syfy averaged a 0.3 rating in 18-49 and 888,000 total viewers for a telecast of the 1999 theatrical “The Deep Blue Sea.” Also, “Sharknado 3” was cable’s No. 1 original program for the night in adults 25-54 (1.0 rating) as well as total viewers, and Syfy was the No. 1-rated cable network from 9 to 11 p.m. in 18-49, 25-54 and total viewers.

The year-to-year ratings decline largely mirrored the social media activity for “Sharknado 3.” According to Nielsen Twitter TV Ratings, “Sharknado 3: Oh Hell No” topped all programs on Wednesday with 360,000 event-related Tweets — down from the 581,000 Tweets that were sent for “Sharknado 2.” On the night of the original “Sharknado” in 2013, roughly 318,000 Tweets were sent about the movie.

According to Syfy, “Sharknado 3” generated roughly 2 billion impressions worldwide, double last year’s total for “Sharknado 2.”

The network announced at the end of last night’s “Sharknado 3” that a fourth “Sharknado” movie is in the works. Speaking with Variety, director Anthony C. offered up his wishlist for the next pic.

 

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