×
You will be redirected back to your article in seconds

Shark Week Draws Record Demo Ratings for Discovery

Discovery’s “Shark Week” again took a big bite out of the competition, with this year’s edition ranking as the highest-rated ever in many demos and lifting the network to No. 1 finishes for all of television in some of these categories.

The network will issue updated Live+3 ratings later in the week, but in Nielsen’s “live plus same-day” estimates, “Shark Week” averaged a 1.46 coverage rating in the network’s target adults 25-54 demo — edging out last year’s 1.42 rating as the best on record since the event bowed in 1988.

This was also the highest-rated Shark Week to date in other categories including adults 18-49 (1.36 coverage rating, tied with 2013) and all key female demos. In total viewers, this year’s goes down as the second most-watched (2.503 million), up 1% from last year and behind only 2013 with 2.562 million).

On a total-day basis, Shark Week 2015 was the most-watched ever with an average of 1.269 million viewers throughout the event — besting the previous high of 1.201 million in 2013.

The most-watched programs during the July 5-11 Shark Week were Wednesday’s “Super Predator” (3.355 million) and the opening-night pair of “Island of the Mega Shark” (3.281 million) and “Monster Mako” (3.265 million). “Super Predator” (pictured) and “Monster Mako” tied as the top program in adults 18-49 (1.51 national rating), and “Monster Mako” set the pace in adults 25-54 (1.60 national rating).

“Shark Week” helped boost Discovery to its second highest-rated Monday-Sunday week on record in adults 25-54 (1.39 coverage rating), behind only a March 2000 week (1.42) that included “Raising the Mammoth.”week of July 6-12. It ranked No. 1 among all broadcast and cable networks in men 18-49 and adults, men and women 18-34.

The premiere of “Naked and Afraid XL” also contributed to the big Nielsen week for Discovery, as the docu-series led all of cable Sunday night in adults 18-49 (1.2), adults 25-54 (1.4), adults 18-34 (1.1) and men 18-49 (1.3), according to live plus same-day national ratings.

 

More TV

  • Series Mania: De Mensen, Reel One

    Series Mania: First Details on Co-Pro Pitching Project 'Capturing Big Mouth' (EXCLUSIVE)

    LILLE, France — Belgian production company De Mensen, which has just been acquired by France’s Newen, has teamed with Reel One Entertainment on a new cross-continental thriller series, “Capturing Big Mouth. The series will be pitched Monday at this year’s Series Mania Forum Co-pro Pitching section. It chronicles the unlikely rise and eventual fall of [...]

  • Daily Show Viacom

    Viacom, DirecTV Make Progress in Contract Talks, No Blackout After Deadline Passes

    UPDATED: Viacom and DirecTV executives went down to the wire Friday on a combative contract renewal negotiation with high stakes for both sides. The companies stayed in talks past the midnight Eastern contract expiration and the channels stayed up on AT&T’s platforms. Sources indicated early Saturday that the threat of a blackout had been averted. [...]

  • ABBY'S -- "Pilot" Episode 101 --

    TV Review: 'Abby's' Starring Natalie Morales

    “Abby’s,” NBC’s new comedy about a cranky bartender (Natalie Morales) and her inner circle of regulars, is aware of the inevitable “Cheers” comparisons. Created by “New Girl” writer Josh Malmuth and executive produced by uber-producer (and unabashed “Cheers” superfan) Mike Schur, “Abby’s” therefore makes a few key choices in order to differentiate itself as its [...]

  • Ryan Murphy Walk of Fame

    TV News Roundup: Netflix Sets Premiere Date for Ryan Murphy's 'The Politician'

    In today’s roundup, Netflix announces the premiere date for Ryan Murphy’s “The Politician” series, and Kristin Cavallari will host “Paradise Hotel” on Fox.  DATES Reality star Kristin Cavallari will host Fox’s reboot of “Paradise Hotel,” an unscripted dating show in which a group of singles will check into a tropical resort and compete to check [...]

  • 'Selling Sunset': Producer Behind Netflix's First

    'Selling Sunset': Producer Behind Netflix's First Docusoap on the State of Reality TV

    Netflix crossed another unscripted threshold on Friday with the launch of “Selling Sunset,” an 8-episode series that follows a group of real estate agents on the Sunset Strip. The show is believed to be the streaming service’s first docusoap, the now-ubiquitous format first popularized in the early 2000s by shows like MTV’s “Laguna Beach” and [...]

  • Discovery CEO David Zaslav Sees 2018

    Discovery CEO David Zaslav Sees 2018 Compensation Soar to $129.4 Million

    Discovery Inc. president-CEO David Zaslav is once again making headlines for an enormous compensation package. Zaslav’s 2018 compensation soared to $129.44 million in 2018, fueled by stock options and grants awarded as the longtime Discovery chief signed a new employment contract last July that takes him through 2023 at the cable programming group. Zaslav received [...]

  • 'Supernatural' to End After Season 15

    'Supernatural' to End After Season 15 on The CW

    “Supernatural” is ending after 15 seasons. Series stars Jared Padalecki, Jensen Ackles, and Misha Collins made the announcement in a video posted on Instagram on Friday. “We just told the crew that even though we’re very excited to be moving into our 15th season, it will be our last,” Ackles said. “15 years of a [...]

More From Our Brands

Access exclusive content