NBCUni’s Sallie Schoneboom Joins IFC as SVP of Public Relations

Sallie Schoneboom has joined IFC as senior vice president of public relations, it was announced Thursday.

The industry vet comes from NBCUniversal, where she was senior vice president of communications for Syfy and Chiller and led campaigns for high-profile projects like “Sharknado.”

Based in IFC’s New York headquarters, Schoneboom will report to Ellen Kroner, executive vice president and chief communications officer for AMC Networks Inc., IFC’s parent company. She will also work closely with IFC president and g.m., Jennifer Caserta.

In the new job, she will oversee the development and implementation of strategic consumer media relations, program publicity and talent relations for the company known for comedies like “Portlandia,” “Documentary Now!,” “Maron” and “Comedy Bang! Bang!” She will also spearhead IFC’s awards efforts and press events.

“Sallie is a seasoned communications executive with extensive experience across every area of television public relations,” said Kroner. “She is a terrific addition to the IFC senior leadership team, and joins the team as the network continues to expand its original programming slate and work with some of the biggest names in comedy.”

Schoneboom’s resume also includes serving as vice president of media and talent relations at Disney-ABC Television Group. where she oversaw publicity for the network’s daytime line-up and helped launch “The View.” She also held previous positions at CBS, Hale and Husted Public Relations and Whole Theatre Company.

Popular on Variety

More TV

  • Ballers HBO

    'Ballers' to End After Season 5 on HBO

    “Ballers” is coming to an end after five seasons on HBO. Star and executive producer Dwayne Johnson confirmed the news via an emotional Instagram video. “My heart is full of gratitude to all of you for rocking with us every season. You made us HBO’s highest rated comedy for years and most importantly, you helped [...]

  • Sublime Primetime

    How Emmy-Nominated Writers’ Rooms Keep Politics in Mind

    In a world filled with elections, social movements and national tragedies, how open should the doors of a writers’ room actually be? For some of this year’s Emmy-nominated shows, those doors are wide open. Before the 71st annual Primetime Emmy Awards air on Sept. 22, the Writers Guild of America West and Writers Guild Foundation, [...]

  • Disney Villains Series 'Book of Enchantment'

    'Book of Enchantment' Series Based on Iconic Disney Villains Shelved at Disney Plus

    Disney Plus has decided to not move forward with “Book of Enchantment,” a series based on some of Disney’s most iconic villains, Variety has learned from sources. The news comes the day before Disney is set to unveil its streaming service at the biannual D23 convention in Anaheim. The prospective project was based on the [...]


    Brenda Blethyn to Star in New ITV Sitcom 'Kate and Kolo'

    Oscar-nominated Brenda Blethyn is set to star in the new sitcom “Kate and Kolo” for ITV, the U.K. broadcaster announced at the Edinburgh TV Festival. Blethyn takes on the title role of Kate in the comedy alongside theater and film actor Jimmy Akingbola as Kolo. Blethyn is a popular star with ITV audiences after having [...]

  • Sean Spicer Emmys

    Sean Spicer's Casting Explained? Red States Love 'Dancing With the Stars'

    ABC faced backlash this week after casting former White House press secretary Sean Spicer on “Dancing with the Stars.” But that outrage might actually spice up the dancing competition’s dwindling ratings — particularly in Trump Country. “Dancing with the Stars” has faced a relatively alarming decline in ratings over the past two cycles, falling 32% [...]

  • Peppa Pig

    Hasbro Acquires Entertainment One in $4 Billion All-Cash Deal

    Toymaker Hasbro is acquiring studio Entertainment One in an all-cash transaction valued at $4 billion, bringing My Little Pony and Nerf under the same umbrella as “Peppa Pig” and “PJ Masks” and furthering Hasbro’s growth goals in the infant and preschool categories. Hasbro aims to expand its operations in film and TV. Entertainment One’s production [...]

More From Our Brands

Access exclusive content