The industry vet comes from NBCUniversal, where she was senior vice president of communications for Syfy and Chiller and led campaigns for high-profile projects like “Sharknado.”
Based in IFC’s New York headquarters, Schoneboom will report to Ellen Kroner, executive vice president and chief communications officer for AMC Networks Inc., IFC’s parent company. She will also work closely with IFC president and g.m., Jennifer Caserta.
In the new job, she will oversee the development and implementation of strategic consumer media relations, program publicity and talent relations for the company known for comedies like “Portlandia,” “Documentary Now!,” “Maron” and “Comedy Bang! Bang!” She will also spearhead IFC’s awards efforts and press events.
“Sallie is a seasoned communications executive with extensive experience across every area of television public relations,” said Kroner. “She is a terrific addition to the IFC senior leadership team, and joins the team as the network continues to expand its original programming slate and work with some of the biggest names in comedy.”
Schoneboom’s resume also includes serving as vice president of media and talent relations at Disney-ABC Television Group. where she oversaw publicity for the network’s daytime line-up and helped launch “The View.” She also held previous positions at CBS, Hale and Husted Public Relations and Whole Theatre Company.