You will be redirected back to your article in seconds

Ratings: Tony Awards Flirt With Record Lows Opposite Big NBA Finals

Broadway may have had a record-setting year at the box office, but that didn’t translate to viewers for the Tony Awards on CBS, as Sunday’s telecast — opposite ABC’s dominant coverage of the NBA Finals — delivered one of the event’s smallest audiences ever.

According to preliminary national estimates from Nielsen, the “69th Annual Tony Awards” averaged a 0.9 rating/3 share in adults 18-49 and 6.35 million viewers overall on CBS from 8 to 11. It was down 25% in the demo (from 1.2 rating) and 9% in total viewers (7.05 million) from last year. This is the lowest-ever demo rating for the kudocast (though it could round up to a 1.0 in the nationals, which would match the score for 2012), but it managed to avoid an outright record-low in total viewership, which remains the 6.01 million who watched in 2012; 2007 (6.22 million) and 2008 (6.27 million) were also lower than last night’s 6.4 million.

Last night’s telecast scored well in its backyard, with WCBS in New York attracting its highest Tony Award ratings in three years in both adults 25-54 (3.7 rating, up 23% from last year’s 3.0) and adults 18-49 (3.6 rating, up 44% vs. last year’s 2.5).

See More: ‘Fun Home,’ ‘Curious Incident,’ Helen Mirren Win Big at 2015 Tony Awards

According to CBS, online traffic to all CBS branded properties was up, with double-digit year-over-year increases in both unique users and unique visits. Traffic to Tony Awards content on cbs.com Web properties on the day of the event hit an all-time high, showing year-over-year double-digit increases for unique users and unique visits.

The best-rated Tonys of recent years came in 2009 (1.3 rating in 18-49 and 7.43 million viewers overall).

Game 2 of the NBA Finals on ABC averaged a 6.1 rating/19 share in adults 18-49 and 15.6 million viewers overall on ABC’s stations from 8 to 11 p.m., with these numbers subject to revision in the nationals since they don’t accurately reflect West Coast viewing. In Nielsen’s metered-market overnights, the Cleveland Cavaliers’ 97-95 victory over the Golden State Warriors to even the best-of-seven series at one game apiece averaged a 12.9 household rating — up 26% from last year.

The 12.9 matches the score for Thursday’s Game 1, and the two-game average of 12.9 is the best ever on ABC (which began coverage in 2003) and the best on any network since NBC’s coverage of the Philadelphia 76ers-Los Angeles Lakers series in 2001. Both local markets, the Bay Area (31.7) and Cleveland (42.1), were up from their already record-setting deliveries for Game 1. Game 3 is set for Tuesday night in Cleveland.

Game 1 ended up averaging a 6.9 rating in 18-49 and 17.7 million total viewers.

Elsewhere, NBC again fared better with newsmagazine “Dateline” from 7 to 9 p.m. (0.9/3 in 18-49, 4.8 million viewers overall) than original episodes of dramas “A.D. The Bible Continues” (0.7/2 in 18-49, 4.0 million viewers overall) and “American Odyssey” (0.4/1 in 18-49, 2.6 million viewers overall). “Dateline” this week was broken down into two hours, with the 7 p.m. segment averaging a 0.7/3 in 18-49 and 4.6 million viewers overall), and the premiere of “Dateline: My Kid Would Never Do That” doing a 1.0/4 in 18-49 and 5.0 million viewers overall — matching the top demo score for a Sunday “Dateline” since April 26.

Fox aired repeats of “Bob’s Burgers” (0.4/2 in 18-49, 1.7 million viewers overall at 7, and 0.5/2 in 18-49, 1.5 million at 7:30), “The Simpsons” (0.8/3 in 18-49, 1.3 million viewers overall), “Brooklyn Nine-Nine” (0.6/2 in 18-49, 2.6 million viewers overall) and “Family Guy” (0.7/2 in 18-49, 1.2 million viewers overall). They were followed by an original episode of “Golan the Insatiable” (0.4/1 in 18-49, 1.2 million viewers overall), which was down 0.2 from last week’s premiere.

More TV

  • Zachary LeviMTV Movie & TV Awards,

    MTV Movie & TV Awards Winners: The Complete List

    The MTV Movie & TV Awards are returning to television Monday, with host Zachary Levi and a number of pop culture favorites. Dominating this year’s nominations are front runners “Avengers: Endgame” and “Game of Thrones” with four nominations apiece, as well as the Oscar-nominated documentary “RBG,” which scored another four nods. This year’s show also [...]

  • GLOW season 3

    TV News Roundup: 'GLOW' Season 3 Trailer Drops (Watch)

    In today’s roundup, Netflix releases the trailer for season three of “GLOW” and Joel McHale gets a date for his first ever stand-up special.  DATES Joel McHale will release his first ever stand-up special “Joel McHale: Live from Pyongyang” on August 19 through the Comedy Dynamics Network via Amazon Prime Video, Apple TV, Google Play, [...]

  • Alternatino With Arturo Castro

    Arturo Castro on 'Leaving a Little Blood in the Water' for 'Alternatino'

    In some circles, Arturo Castro is best known for his role as the colorfully comedic Jaime on Abbi Jacobson and Ilana Glazer’s “Broad City,” while others recognize him most as the much more serious and dramatic David on Netflix’s “Narcos.” But the writer, producer and performer doesn’t want to be put in a box. That’s [...]

  • POSE -- Pictured: Billy Porter as

    ‘Pose’ Renewed for Season 3 at FX

    “Pose” fans will be having a ball. FX has renewed the Ryan Murphy-created show, which is swiftly emerging as an awards contender, for a third season after only one episode of season 2 has aired. “Pose,” is a dance musical that explores the juxtaposition of several segments of life and society in New York: the [...]

  • GRAND HOTEL - "Pilot" - Eva

    TV Review: 'Grand Hotel'

    There’s hardly a better setting for a summer drama than a swanky Miami hotel overflowing with champagne and secrets. Enter ABC’s “Grand Hotel,” based on a Spanish series and developed by Brian Tanen (“Devious Maids,” “Desperate Housewives”). It wastes no time diving straight into a tangled mess of melodrama, ranging from missing people to secret [...]

  • CW Sets Premiere Dates for 'Batwoman,'

    CW Announces Fall Premiere Dates for 'Batwoman,' Final Seasons of 'Supernatural' and 'Arrow'

    The CW has announced its fall 2019 television season premiere dates, including the launch of two new series “Batwoman” and “Nancy Drew,” as well as the final season premieres for “Arrow” and “Supernatural.” As previously announced at the network’s upfront ceremony in May, “Batwoman” will lead the new superhero Sunday nights, paired with “Supergirl.” That [...]

More From Our Brands

Access exclusive content