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Ratings: ABC’s TGIT Dramas, NBC’s ‘Heroes Reborn’ Gain Big in Delayed Viewing

NBC’s “Heroes Reborn,” which had a good start in same-night numbers last Thursday, was an impressive gainer in early delayed viewing, according to Nielsen “live plus-3” estimates, while ABC’s drama lineup of “Grey’s Anatomy,” “Scandal” and “How to Get Away With Murder” accounted for the night’s three’s largest lifts.

According to Nielsen’s “live plus-3” estimates, which includes three days’ worth of DVR playback as well as video-on-demand use during the same window, “Heroes” grew from a 2.0 rating in adults 18-49 to a 3.1. The 2.0 same-night rating was the best for NBC with regular Thursday series programming from 8 to 10 p.m. in more than three years, and the L3 rating stands as the No. 4-rated of last week’s 11 premieres on the Big Four networks.

Lead-out “The Player,” which opened to a modest 1.2 rating at 10 p.m., rose 0.6 to a 1.8. Combined, “Heroes” and “Player” helped lift NBC a big 42% above its L3 average on the opening Thursday of last season with “The Biggest Loser” and “Parenthood” (2.7 vs. 1.9). The gain had been 31% in same-day averages (1.7 vs. 1.3).

At ABC, all three of its dramas did at least a 4 demo rating in L3, with “Scandal” (4.8) and “How to Get Away With Murder” (4.1) both gaining by 1.5 ratings points and “Grey’s Anatomy” (4.1) gaining 1.3. For the night, ABC was down 16% in L3 from last year’s huge premieres after being off by 19% in same-night numbers.

In total viewers, “How to Get Away With Murder” (12.24 million from 8.38 million) and “Scandal” (14.01 million from 10.25 million) were the biggest gainers. Also joining them in rising more than 40% from their same-day numbers were “Heroes Reborn” (8.71 million from 6.09 million) and “The Player” (7.03 million from 4.86 million).

Thursday is about to become an even more crowded drama night this week with the season premieres of Fox’s “Bones” and “Sleepy Hollow” and NBC’s “The Blacklist.” CW’s “The Vampire Diaries” and “The Originals” are back next week.

TOP THURSDAY BROADCASTS IN LIVE+3 (Adults 18-49 rating)
……………………………………………. L+3 ……. L+SD ……. Lift
1.  Thursday Night Football (CBS)* …… 6.0 ……   6.0 …….. 0.0 (0%)
2.  Scandal (ABC) ………………………. 4.8 ……   3.3 …….. 1.5 (45%)
3.  Grey’s Anatomy (ABC) ……………… 4.1 ……   2.8 …….  1.3 (46%)
4.  How to Get Away w/Murder (ABC) … 4.1 …….  2.6 …….  1.5 (58%)
5.  Heroes (NBC) ………………………… 3.1 …….  2.0 …….  1.1 (55%)

Source: Nielsen

*NFL Network’s simulcast totals included as part of the CBS average

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