Ratings: NBC’s ‘Sunday Night Football’ Dominates Primetime With Patriots-Colts

Game Triples Baseball in Overnights; ABC's 'Quantico' Steady

Football dominated the primetime ratings landscape on Sunday as CBS ruled early with the end of its late-afternoon national doubleheader action and NBC rolled with its much-anticipated “Sunday Night Football” matchup between the New England Patriots and Indianapolis Colts. Among the scripted entries on the night, ABC’s “Quantico” was able to maintain its week-ago average.

The Patriots’ 34-27 victory over the Colts in a rematch of last season’s AFC Championship game averaged a 14.6 rating/23 share in Nielsen’s metered-market overnights from 8:30 to 11:30 p.m. ET — the highest score for a Week 6 game in the 10-year history of “Sunday Night Football” on NBC and the highest rating for a primetime NFL game opposite a League Championship Series in baseball in 18 years. Last night’s game was up 26% from last year’s Week 6 game (11.6/18 for Giants-Eagles). This is the first time that NBC’s first six “Sunday Night Football” games have out-rated the corresponding contest of a year ago.

In adults 18-49 in the 25 markets with Local People Meters, the Patriots-Colts “SNF” game on NBC posted an 8.7 rating, up 16% from last year’s Week 6 game (7.5). And in preliminary national ratings, the game averaged a 7.5 rating/20 share in adults 18-49 and 20.9 million viewers overall from 8:30 to 11 p.m., with these averages expected to rise in the nationals by between 10% and 15% in the nationals once the full duration of the game and all West Coast viewing are included.

National ratings for cable’s top programs won’t be available until later today or tomorrow, but AMC’s “The Walking Dead” averaged a 6.4 household rating/10 share in Nielsen’s metered-market overnights. And the National League Championship Series between the Chicago Cubs and New York Mets averaged a 4.9/8 on TBS.

Elsewhere, CBS claimed the day’s top-rated program in the overnights with its NFL action in the 4:25 p.m. ET window (mostly San Diego-Green Bay), which averaged a 15.5 household rating/28 share. This was up 17% vs. the network’s doubleheader game a year ago (13.2/25).

Ratings for the network’s primetime programs are subject to significant revision in the nationals, as football coverage didn’t end until nearly 8 p.m. ET and the net started all of its programs later in most of the country. In the 8 o’clock hour, which is mostly “60 Minutes,” CBS averaged a 2.3/7 in 18-49 and 13.5 million viewers overall. In the 9 o’clock hour  with mostly “Madam Secretary,” the net averaged a 1.1/3 in 18-49 and 9.1 million viewers overall. And from 10 to 11 p.m., which was mostly “The Good Wife,” it averaged a 1.0/3 in 18-49 and 7.4 million viewers overall.

Despite heightened football and baseball competition, ABC’s drama lineup stayed exactly the same as last week: “Once Upon a Time” (1.6/5 in 18-49, 4.8 million viewers overall), “Blood & Oil” (0.9/2 in 18-49, 3.5 million viewers overall) and “Quantico” (1.6/5 in 18-49, 5.2 million viewers overall). “Quantico” has been a big gainer in delayed viewing, with last week’s episode spiking by 94% (3.1 vs. 1.6) in “live plus-3” — the biggest percentage gain for any broadcast program this fall. Kicking off the night, and up against football in most of the country for nearly its full duration, “America’s Funniest Home Videos” was down 0.3 (0.8/3 in 18-49, 5.0 million viewers overall).

At Fox, a repeat of “The Simpsons” at 7:30 p.m. (1.1/3 in 18-49, 2.6 million viewers overall) led into originals of “The Simpsons” (1.6/5 in 18-49, 3.6 million viewers overall), “Brooklyn Nine-Nine” (1.2/3 in 18-49, 2.6 million viewers overall), “Bob’s Burgers” at a special time (1.0/3 in 18-49, 2.2 million viewers overall) and “The Last Man on Earth” (1.1/3 in 18-49, 2.3 million viewers overall). “Simpsons” and “Bob’s Burgers” (which was at 7:30 p.m. last week) were up slightly from last week while “Brooklyn” and “Last Man” were down a tenth.

 

 

 

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