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Ratings: ‘Project Runway’ Finale Hits Two-Year Highs in Demos

Lifetime’s “Project Runway” wrapped its 14th season in style Thursday, achieving season highs across all ratings categories and delivering some of its best numbers in target demos in two years.

In same-day ratings estimates from Nielsen, “Project Runway” averaged a 0.78 rating in adults 18-49 and 2.52 million viewers overall from 9 to 11 p.m., rising week to week by 22% in the demo and by 10% in total audience. The biggest week-over-week gains came in the key female demos of women 18-34 (up 42% to 0.85), women 18-49 (up 25% to 1.16) and 19% in women 25-54 (to 1.49). And in each of these categories, “Runway” stood as cable’s  No. 1 non-sports program for the night.

In adults 25-54 (0.99) and women 25-54, “Project Runway” hasn’t fared better since the show’s Season 12 finale in 2013. And for the season, its average was up vs. last year in both demos.

“Project Runway” typically packs on lots of viewers in delayed viewing, too. Last week’s episode grew in Nielsen’s “live plus-3” estimates by 67% in 18-49 rating (0.64 to 1.07) and by 49% in total viewers (2.29 million to 3.41 million)

Ashley Nell Tipton, a 24-year-old from San Diego, was crowned the winner of “Project Runway,” which was nominated for four Emmys this year.

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