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Ratings: NBC’s ‘Blindspot’ Impresses in Delayed Viewing

Last Monday’s premiere of NBC’s “Blindspot” looked even more impressive relative to the competition in early delayed viewing estimates, and in the process became the network’s first drama debut to grow from “The Voice” in both demos and total viewers. Fox’s “Minority Report” also benefited, with its premiere gaining the most on a percentage basis of the night’s three new series.

First-place NBC and second-place CBS both added about 0.9 to their nightly average in 18-49, according to Nielsen, while the Eye saw the biggest total-viewer lift (about 3.1 million).

Looking at the numbers for individual series, CBS’ “The Big Bang Theory” and “Blindspot” were the night’s top two adults 18-49 gainers in Nielsen’s “live plus-3” estimates, which include three days’ worth of DVR playback as well as video-on-demand within the same window. The former remained far and away the night’s No. 1 program, rising 1.70 points (or 36%) to 6.39 in 18-49, while the latter surged 1.33 points (or 43%) to 4.45.

“Blindspot” became the top-rated broadcast drama telecast in Live+3 since the first-season finale of “Empire” last March (and will be surpassed, of course, by the Fox drama’s second-season premiere when those numbers come in on Monday). The 1.33 lift, meanwhile, is the biggest for a broadcast debut since the “Empire” premiere in January.

Among all regular NBC telecasts last season, only the season premiere of “The Blacklist” did better (4.96). And the last NBC drama to see a bigger L+3 demo lift for its premiere was “Revolution” in 2012 (+1.36 points).

“Blindspot” also made nice strides in overall viewership. After ranking as the No. 2 new series on Monday in total viewers (10.61 million), “Blindspot” leap-frogged new CBS comedy “Life in Pieces” as the most-watched new program of the night (15.19 million vs. 13.10 million) and also moved ahead of CBS’ “Scorpion” (14.19 million) as the most-watched drama of the night.

The increase of 4.59 million viewers is the largest Live+3 lift on any broadcast or cable network in nearly six months, since AMC’s “The Walking Dead” on March 29 (4.74 million), and the top lift for a broadcast program since “Empire” on March 4 (4.68 million). Relative to its “The Voice” lead-in, “Blindspot” built in Live+3 by 4% in adults 18-49 rating (4.45 vs. 4.28) and by 5% in total viewers (15.19 million vs. 14.41 million).

At Fox, “Minority Report” had a quiet premiere in same-night numbers last Monday (1.10 in 18-49, 3.10 million viewers overall), but it surged by more than 50% in both categories to post a 1.72 in the demo and 4.81 million total viewers. Its L+3 gain in 18-49 was the biggest among Monday’s three new shows on a percentage basis (55%) and the second biggest (behind “Blindspot”) in raw numbers.

Fox’s “Gotham” rose 57% in L+3 (1.61 to 2.53), but that still left it down 50% from last year’s huge premiere score (5.07) Another show to have a big bow last year, CBS’ “Scorpion,” rose 37% in L+3 this time around (2.20 to 3.02), leaving it down 34%.

The network also released early multi-platform total-viewer estimates for its shows, which include streaming on FOX NOW and Hulu. In those figures, “Gotham” grew to 7.3 million viewers in the first three days, and “Minority Report” (whose numbers include an on-air encore) brought its total audience to 7.5 million, or more than double its same-night average.

As for the night’s veteran reality shows, both “Dancing With the Stars” and “The Voice” again saw modest ‘live+3″ lifts, rising 18% and 21% respectively vs. their same-day numbers. Compared with their year-ago deliveries on the opening Monday of the season, “Dancing” was down 9% (2.09 vs. 2.29) while “Voice” was off by 17% (4.28 vs. 5.18).

ABC’s “Castle,” which looked soft in its premiere last week (1.17 in 18-49, 6.84 million viewers overall), grew in Live+3 by 63% in the demo (to 1.91) and by 46% in total viewers (to 9.99 million); the demo lift was the largest by percentage for any of Monday’s broadcast series. It still came in 33% lower than its year-ago premiere (which came in week two) in 18-49 (1.91 vs. 2.86), but this looks a lot better than the 45% decline it saw in same-day numbers.

Timeslot competitor “NCIS: Los Angeles” rose in Live+3 by 0.69 ratings points (55%) to 1.93, leaving it down 28% from its week-two premiere of last season (2.69). It had been down 34% in same-day numbers (1.25 vs. 1.89).

TOP MONDAY BROADCASTS IN LIVE+3 (Adults 18-49 rating)
…………………………………………….. L+3 ……. L+SD ……. Lift
1.  The Big Bang Theory (CBS) ………… 6.39 ……   4.69 ……. 1.70 (36%)
2.  Blindspot (NBC) ……………………… 4.45 ……   3.11 …….. 1.33 (43%)
3.  The Voice (NBC) …………………….. 4.28 ……   3.54 …….  0.73 (21%)
4.  Life in Pieces (CBS) …………………. 3.22 …….  2.63 …….  0.59 (23%)
5.  Scorpion (CBS) ………………………. 3.02 …….  2.20 …….  0.82 (37%)

Source: Nielsen

(Note: Due to rounding issues, the raw gains and final L+3 numbers aren’t always aligned, as is the case with both NBC shows in the chart above.)

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