×
You will be redirected back to your article in seconds

Ratings: ‘Dolly Parton’s Coat of Many Colors’ Draws 13 Million Viewers for NBC

UPDATED WITH FINALS: NBC’s faith-based original movie “Dolly Parton’s Coat of Many Colors” opened to hearty numbers on Thursday, skewing older as expected but beating its broadcast competition in key demos while drawing a little more than 13 million total viewers — the biggest crowd for an original movie on television since 2011.

“Coat of Many Colors,” introduced and narrated by Parton and based on her life growing up in Tennessee’s Great Smoky Mountains in the 1950s, averaged a 1.8 rating/6 share in adults 18-49 and 13.03 million viewers overall from 9 to 11, according to national estimates from Nielsen. This is the network’s largest overall audience in the time period (excluding sports) since its telecast of “The Sound of Music Live” in December 2013.

And excluding all live programming, NBC hasn’t drawn a larger Thursday 9-11 p.m. audience since the series finale of “ER” in April 2009. Among all original movies on the Big Four networks, last night’s audience was the largest since CBS’ “Jesse Stone: Innocence Lost” drew 13.93 million in May 2011.

While last week’s “The Wiz Live!” drew better in key demos — by 89% in 18-49 (3.4 vs. 1.8) and by 48% in 25-54 (4.0 vs. 2.7) — “Coat of Many Colors” drew a larger overall audience by more than 1 million (12.8 million vs. 11.5 million). The movie, starring “Young and the Restless” actress Alyvia Alyn Lind as a 9-year-old Parton, peaked with 13.2 million viewers for its final half-hour.

In adults 18-49, the 1.8 rating for “Coat” ties with a 2012 Hallmark Hall of Fame telepic on ABC, “Christmas for Holly,” as the top-rated original movie in recent years. The last cable original movie to rate higher was Lifetime’s “Flowers in the Attic” nearly two years ago (1.9 in January 2014).

NBC plans to turn other Dolly Parton songs into original movies, though no titles or airdates have been announced. And it has announced that a repeat airing of “Coat of Many Colors” will air Christmas night at 9.

Elsewhere, CBS comedy “The Big Bang Theory” was the night’s No. 1 program (3.8/14 in 18-49, 15.27 million viewers overall), up a tick over its prior two airings. It was followed by “Life in Pieces” (1.9/7 in 18-49, 8.24 million viewers overall), “Mom” (1.6/5 in 18-49, 6.87 million viewers overall), “2 Broke Girls” (1.5/5 in 18-49, 5.70 million viewers overall) and “Elementary” (1.0/3 in 18-49, 5.00 million viewers overall).

Fox aired original episodes of “Bones” at both 8 (0.9/3 in 18-49, 4.63 million viewers overall) and 9 (1.0/3 in 18-49, 4.42 million viewers overall), and CW went with first-run hours of “The Vampire Diaries” (0.5/2 in 18-49, 1.18 million viewers overall) and “The Originals” (0.4/1 in 18-49, 0.97 million viewers overall).

ABC aired a “Toy Story at 20” anniversary special at 8 (0.9/3 in 18-49, 3.33 million viewers overall) followed by a repeat of the 1995 movie (1.0/3 in 18-49, 3.13 million viewers overall).

And leading into “Dolly Parton’s Coat of Many Colors” on NBC was the holiday special “Michael Buble’s Christmas in Hollywood” (1.2/4 in 18-49, 7.26 million viewers overall).

NFL Network won the night in young adults with its telecast of the game between the Minnesota Vikings and Arizona Cardinals (2.9 in 18-49, 8.74 million viewers overall). This was the second highest-rated of the four games to air exclusively on the cabler this fall — close behind the Nov. 6 contest between Cleveland and Cincinnati (3.1 in 18-49, 8.79 million viewers overall).

 

More TV

  • Writer-Director Dominik Moll on Series Mania

    Writer-Director Dominik Moll on Series Mania Competition Contender ‘Eden’

    LILLE, France — “I must down to the seas again,” Amaré, an teen African illegal immigrant, reads aloud in a poetry lesson at a refugee center near the beach in Greece. Thoughts of wander-lust seen comically out of place. Amaré has just been seen in the prolog to “Eden” leaping out of a dinghy beaching [...]

  • John Simm Talks ‘Cold Courage' as

    John Simm Talks ‘Cold Courage' as Lionsgate Boards International Drama (EXCLUSIVE)

    John Simm plays a rabble-rousing populist politician in “Cold Courage,” and Lionsgate has stepped up and taken international rights to the series. Based on the series of novels by Pekka Hiltunen, the drama is billed as the biggest yet out of Finland and will bow on the Viaplay streaming service in Scandinavia. With a cast [...]

  • "Raven's Home" Executive Producer, Eunetta Boone.

    Eunetta Boone, Showrunner and Creator of 'One on One,' Dies at 63

    Writer-producer Eunetta Boone, creator of the UPN comedy “One on One” and showrunner of Disney Channel’s “Raven’s Home,” died Wednesday at her home in Los Angeles. She was 63. Boone was found dead at her home of an apparent heart attack. Boone had most recently worked as showrunner on the third season of the Disney [...]

  • Global Sales for ‘Les Miserables’ Series

    Global Sales for ‘Les Miserables’ Starring Dominic West Ahead of Series Mania

    The BBC and Masterpiece adaptation of “Les Miserables” will play on a numerous international channels after a raft of deals were sealed for the series, which features Dominic West, David Oyelowo, and Lily Collins. Andrew Davies’ adaptation of Victor Hugo’s classic has been acquired by broadcasters in Scandinavia and southern Europe, and by several buyers [...]

  • Kevin Hart

    TV News Roundup: Kevin Hart Netflix Comedy Special Drops First Trailer

    In today’s roundup, Netflix releases the official trailer for the comedy special “Kevin Hart: Irresponsible” and Josh Charles joins Showtime’s Roger Ailes series “The Loudest Voice.” DATES Season two of “Yellowstone,” starring Kevin Costner, will premiere on Paramount Network on June 19 at 10 p.m. ET/PT. The sophomore season will continue the story of rancher John Dutton [...]

  • adidas game of thrones

    5 New 'Game of Thrones' Collaborations Coming in Time for the Final Season

    Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season. From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond [...]

  • Nicole Richie

    Nicole Richie Joins Fox Comedy Pilot 'Richard Lovely'

    Nicole Richie has been cast in a series regular role in the Fox single-cam comedy pilot “Richard Lovely.” The project follows Richard Lovely (Thomas Lennon), the disgruntled author of the best-selling children’s book series, “Mr. Mouse.” He doesn’t hate children, but rather just everything about them. After a publicity fiasco involving an unexpectedly savvy 9-year-old [...]

More From Our Brands

Access exclusive content