You will be redirected back to your article in seconds

Ratings: ‘Days of Our Lives’ Celebrates 50th Anniversary With 20-Month High

NBC soap “Days of Our Lives” celebrated its 50th anniversary last week and hit a 20-month ratings high in the process.

According to Nielsen, “Days” averaged 2.721 million viewers for the week of Nov. 2-6, rising 2% from the previous week (2.658 million) and 14% above two weeks (2.581 million). The show hasn’t drawn a larger audience since the week of Feb. 17-21, 2014 (2.836 million) during the network’s coverage of the Winter Olympics from Sochi, Russia.

In the key daytime demo of women 18-49, “Days of Our Lives” rose week to week by 10% to a 0.87 rating, ranking fourth among all daytime network series. It was neck-and-neck with both ABC’s “General Hospital” (0.88) and CBS’ “Bold and the Beautiful” (0.86) after trailing both shows by more than 10% in the comparable week of last year.

“Days” was also up vs. the same week in 2014 by 15% in total viewers (from 2.373 million) and by 12% in women 25-54 rating (1.18 vs. 1.05), and its biggest improvement came among women 18-34 rating (up 49%, from 0.35 to 0.52).

The fictional town of Salem celebrated its bicentennial on air Nov. 8, the same day as the show’s 50th anniversary. “Days,” which hails from Corday Productions and Sony Pictures Television, premiered Nov. 8, 1965 as a half-hour daily soap and expanded to an hour in 1975. It can currently be seen in more than 25 countries worldwide.

“Days” had been picking up ratings steam of late even before its more recent growth spurt, with a Necktie Killer mystery and storylines involving longtime fan favorites helping to deliver some of the show’s best Nielsen numbers in more than a year. Fans have praised the show’s creative direction under new co-head writers Dena Higley and Josh Griffiths, whose episodes began to appear in September, and cast members like Kristian Alfonso (who has played Hope Williams Brady on and off since joining the show as a teenager in 1983) have noted a change on set as well.

Numerous former cast members have returned to front-burner storylines in recent weeks, including Peter Reckell (Bo Brady), Stephen Nichols (Steve “Patch” Johnson) and Thaao Penghlis (Andre DiMera). Alison Sweeney (Samantha Brady) has also been back after leaving the show as a regular about a year ago.

More TV

  • Project Blue Book

    Mipcom Roundup: A+E Sells, Ovation Buys, Fremantle Dating Format Takes Off

    In Variety’s second Mipcom roundup Ovation announces a raft of series and TV movie pickups, Nelson Mandela’s autobiographical recordings will be developed into a docuseries by Zig Zag and Hipster Media, A+E sells “Project Blue Book” to Viasat World and RTL, All The Kids and El Cañonazo are set to team in Spain on new formats; “Property [...]

  • La jauría

    Lucia Puenzo Talks Fabula-Fremantle’s ‘The Pack’ - ‘La Jauria’

    CANNES —   Produced by Chile’s Fabula, headed by Pablo and Juan de Dios Larraín, and Fremantle, and showrun by Lucía Puenzo (“The German Doctor”), “La Jauria” (The Pack) cuts excruciatingly to the chase. In its very first scene, a teen girl student sits down, back to the wall, before her male drama teacher who [...]

  • Stan Lee's Kindergarten Superhero

    Alibaba's Youku Boards 'Stan Lee’s Superhero Kindergarten' With Arnold Schwarzenegger

    Youku, the video streaming platform of Alibaba Group, has signed a deal with Genius Brands International to co-produce “Stan Lee’s Superhero Kindergarten,” an animated series starring and executive produced by Arnold Schwarzenegger. The pact marks significant step in Alibaba/Youku building its footprint in the U.S. Aimed at preschoolers, the comedy adventure series “Stan Lee’s Superhero [...]

  • Michael Spierig, Peter Spierig'Jigsaw' film premiere,

    AGC Television Secures Spierig Brothers for ‘Ben Walker’ Series Adaptation

    Filmmaking brothers Michael and Peter Spierig have boarded the supernatural thriller series adaptation of the popular literary “Ben Walker” franchise, developed by Stuart Ford’s AGC Television. Rob Carlson at UTA negotiated the deal on behalf of the Spierig Brothers with AGC Television President Lourdes Diaz, AGC’s VP of Legal & Business Affairs Anant Tamirisa, and [...]

  • Trauma French TV Series

    French TV Series to Watch at Mipcom

    Streaming services are boosting French TV production. Pascal Breton, whose Paris-based company Federation Entertainment co-produced “Marseille” and most recently “Marianne,” said the biggest benefit of streaming services, and Netflix in particular, is the way in which it has created a world audience for French shows. “Netflix amplifies the appeal of French shows abroad, and we [...]

  • Wild Bunch TV Boards RubyRock’s Feminist

    Wild Bunch TV Boards RubyRock’s Feminist Horror Anthology Series (EXCLUSIVE)

    Wild Bunch TV has joined “Her Horror,” the female-led anthology series from recently-minted drama shingle RubyRock Pictures and Clipper Media Capital. “Her Horror” is billed as a feminist anthology series that will examine the female experience through the prism of horror. Zoë Rocha, former COO of Stephen Fry’s Sprout Pictures and a business affairs exec [...]

  • Bear Grylls Teams With Banijay to

    Bear Grylls, Delbert Shoopman Team With Banijay to Launch The Natural Studios

    Bear Grylls, the face of survival and outdoor adventure television, and his longtime producing partner, Delbert Shoopman, have teamed with leading global production and distribution powerhouse Banijay Group to launch production company The Natural Studios, which will produce both non-scripted and scripted adventure content. The new company’s slate includes Emmy-nominated “Hostile Planet” (Nat Geo), “Eco-Challenge” [...]

More From Our Brands

Access exclusive content