NBC’s “Days of Our Lives” continued its ratings hot streak last week by drawing its largest overall audience in 20 months.
The soap celebrated its 50th anniversary in early November by drawing its biggest crowd since February 2014 (2.721 million), and its audience only increased the following frame. According to Nielsen estimates, “Days” averaged 2.806 million viewers overall and a 0.89 rating in the key daytime demo of women 18-49 for the week of Nov. 9-13 — the third straight week of growth in both categories.
Compared to the same week a year ago, “Days of Our Lives” was up 13% in women 18-49 (0.89 vs. 0.79), a whopping 56% in women 18-34 (0.53 vs. 0.34) and 16% in total viewers (2.806 million vs. 2.411 million). In women 18-49, it ranked third among the week’s daytime series on ABC, CBS and NBC.
November sweep storylines also propelled CBS’ “The Young and the Restless” and “The Bold and the Beautiful” to higher ratings last week. “Y&R,” the longtime daytime soap ratings leader, averaged a seven-month high 5.017 million viewers, while “Bold” hit a three-month high of 3.702 million. Both series also drew their best ratings of the fall in key female demos.