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Pivot Television Inks International Distribution Deal With Cineflix Rights

Pivot television has inked an international distribution deal with Cineflix Rights of Great Britain, an arrangement that will deliver more than 40 hours of programming from the American channel to viewers overseas.

Among the shows included in the agreement is “Hit Record,” a variety show in which Joseph Gordon-Levitt interacts with a global online community to create content. Each episode of the program centers on a different theme and features short films, live performances, music, animation and more.

Pivot is a division of Participant Media, the Beverly Hills-based entertainment concern that tries to yoke profitability to a social conscience. Owner Jeff Skoll earlier this year launched a reorganization and expressed his desire to give his companies movies and shows greater reach. The Cineflix deal appears to be a push in that direction.

Another show available via the British distrib will be “Secret Lives of Americans,” which uses video shot on cameras, cell phones and laptops for everyday subjects to tell stories about their greatest secrets. Pivot says the show “gives viewers a firsthand opportunity to see and hear the inner turmoil caused by holding on to deep secrets.” The featured subjects overcome personal obstacles, with on-camera confession being the first step in their healing.

Also coming to Cineflix will be “Human Resources,” which follows a company committed to eliminating “the idea of waste.” The comedic documentary series features the work of the company  TerraCycle and “unique, funny, and often awkward social dynamics around the office.” Other titles that are part of the agreement are the docu-series “Freestyle Love Supreme,” “Welcome to Fairfax,” “Jersey Strong” and the docu-talk show “Raising McCain.”

“Pivot has established a strong identity and we’re thrilled to be distributing their slate of entertaining and informative programming to an international audience,” said Chris Bonney, CEO Rights at Cineflix Media. Pivot’s general manager, Kent Rees, said the deal was a victory for content that “really transcends borders.”

The international distribution deal with Pivot was brokered by Anthony Kimble, VP co-productions and North American Acquisitions for Cineflix Rights, and Jerry Blake for Pivot.

Participant Media acquired an equity stake in Cineflix Media Inc. in April 2012.

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