Variety can exclusively reveal that CBS Consumer Products and Showtime have partnered with Hot Topic for a “Penny Dreadful”-inspired collection of women’s clothing, with tanks, dresses, and jackets incorporating the macabre imagery and themes from the show into wearable apparel. The line will be available for pre-order online at HotTopic.com from April 28, before hitting shelves on May 26.
“’Penny Dreadful’ has a unique aesthetic that is really captured in this apparel collection,” said Liz Kalodner, exec VP and general manager of CBS Consumer Products. “We’re excited to partner with a retailer like Hot Topic to give ‘Penny Dreadful’ fans the ability to express their love of the show with such a stylish assortment.”
The series stars Eva Green, Timothy Dalton and Josh Hartnett, with Reeve Carney, Rory Kinnear, Helen McCrory, Billie Piper, Simon Russell Beale, Danny Sapani and Harry Treadaway.
“Penny Dreadful” season two premieres Sunday, May 3, at 10 p.m. on Showtime.