You will be redirected back to your article in seconds

‘Penny Dreadful’ Clothing Line to Debut at Hot Topic

Showtime’s “Penny Dreadful” has devised a new way for fans to show their devotion to the gothic horror series, with a clothing line set to debut at Hot Topic ahead of the season two premiere.

Variety can exclusively reveal that CBS Consumer Products and Showtime have partnered with Hot Topic for a “Penny Dreadful”-inspired collection of women’s clothing, with tanks, dresses, and jackets incorporating the macabre imagery and themes from the show into wearable apparel. The line will be available for pre-order online at HotTopic.com from April 28, before hitting shelves on May 26.

“’Penny Dreadful’ has a unique aesthetic that is really captured in this apparel collection,” said Liz Kalodner, exec VP and general manager of CBS Consumer Products. “We’re excited to partner with a retailer like Hot Topic to give ‘Penny Dreadful’ fans the ability to express their love of the show with such a stylish assortment.”

The series stars Eva Green, Timothy Dalton and Josh Hartnett, with Reeve Carney, Rory Kinnear, Helen McCrory, Billie Piper, Simon Russell Beale, Danny Sapani and Harry Treadaway.

The “Penny Dreadful” line comes hot on the heels of other pop culture-inspired collections at Hot Topic, including BBC America’s “Orphan Black” and Marvel’s “Avengers.”

“Penny Dreadful” season two premieres Sunday, May 3, at 10 p.m. on Showtime.

More TV

  • Sacha Baron Cohen

    Why Sacha Baron Cohen Credits Donald Trump for ‘Who Is America?’

    Over the course of history, comedians have shared their take on current events with biting commentary on everything from class and gender to fashion and politics, and the current presidential administration is definitely no exception — with President Donald Trump regularly lampooned on shows like “Saturday Night Live” and by late-night TV hosts. But when [...]

  • Susan Rovner, Brett Paul Named Presidents

    Susan Rovner, Brett Paul Named Presidents of Warner Bros. Television

    Longtime television executives Susan Rovner and Brett Paul have been tapped to become presidents of Warner Bros. Television, ascending from their most recent roles as executive VPs of the studio. This means that they will continue to do double duty, simultaneously serving as presidents of Warner Horizon Scripted Television, roles they have occupied since 2014. [...]

  • Netflix Orders Japanese Animated Series 'Dino

    Netflix Orders Animated Series 'Dino Girl Gauko' From Japan (EXCLUSIVE)

    Netflix has ordered a new kids animated series, “Dino Girl Gauko,” Variety has learned. The program is from creator and showrunner Akira Shigino, who previously served as a director on a number of popular Japanese animated TV series, including “Crayon Shin-chan,” “Line Town,” “Osomatsu-kun,” and a remake of “Yatterman.” The comedy series is set in [...]

  • TV Ad Sales Upfronts

    TV's Upfront Market May Be More Complex Than Networks Expected (EXCLUSIVE)

    TV’s “upfront” ad-sales market has started to simmer. What will be required to bring it to full boil? TV networks and media buyers hope to answer that question in coming weeks – if not days. In this annual market for advance commitments to buy commercial time, Madison Avenue and TV sales executives haggle over the [...]

  • The Rook

    'The Rook,' Shondaland, Ted Sarandos Among Programming for SeriesFest 2019 (EXCLUSIVE)

    The fifth edition of SeriesFest will deliver panels and programming designed to celebrate individual talent as well as companies who are “taking creative risks and leveraging advances in technology to reimagine storytelling.” On the linup is Starz’s upcoming supernatural thriller “The Rook,” a panel with the creatives behind Shondaland, a look at LGBTQ representation on [...]

More From Our Brands

Access exclusive content