AMC Networks is giving the roadblock treatment across its five networks to the April 18 season premiere of BBC America’s “Orphan Black.”
The season three opener will run simultaneously at 9 p.m. across AMC, SundanceTV, IFC and We TV, in addition to BBC America. The move could provide a crucial boost to turn “Orphan Black” into a broader hit that reaches beyond its hard-core cadre of sci-fi fans.
Star Tatiana Maslany has generated critical raves for her skill at playing multiple roles in the drama revolving around clones, which makes “Orphan Black” ripe for the kind of platform that the roadblock will offer. The move is also a sign that AMC Networks is wasting no time in finding ways to integrate BBC America with the rest of its networks after taking control of the cabler in a deal last year with parent company BBC Worldwide.
“’Orphan Black’ is a truly outstanding original series that has attracted consistent and widespread critical acclaim as well as a considerable, growing following from viewers,” said AMC Networks chief operating officer Ed Carroll. “AMC Networks is a channel group known for high-quality storytelling and creating a premiere television event for ‘Orphan Black’ is a perfect opportunity to use our programming assets to help extend the reach of this quality series.”