×
You will be redirected back to your article in seconds

Nickelodeon Hopes Late-Night ’90s Lineup ‘Splat!’ Makes Mark

Ren & Stimpy, Tommy Pickles and Clarissa Darling are returning to the air, and it will seem as if they haven’t aged a single day.

Nickelodeon has confirmed its intention to launch “The Splat!,” a block of programming and other content related to its 1990s heyday, when the Viacom-owned kids’ outlet produced memorable stuff ranging from “Hey Arnold!” to “Hey Dude.”  The programming will appear starting October 5th during late-nights and overnights – 10 p.m. to 6 a.m. – on the company’s Teen Nick cable outlet, making it a rival, perhaps, to Time Warner’s Adult Swim network for the eyeballs of young adult and millennial viewers.
l

“Splat” will feature episodes from the aforementioned programs along with others such as “All That,” “Are You Afraid of the Dark,” “Kenan & Kel,” “Rocko’s Modern Life,” “Rugrats,” “Salute Your Shorts” and “The Wild Thornberrys.” But there’s more, including old programming stunts like “Super Toy Run,” a sweepstakes held periodically by Nickelodeon and Toys R Us during the decade. The block will also include a look at old promotions and interstitials and the characters who inhabited them, like “Doo-Wop Dinosaurs” and “Opera Lady.”

To be sure, it’s not as if these series have been locked away in some repository for old Nickelodeon properties. Teen Nick has in fact since 2011 run older programs including “iCarly,” “Rugrats” and “Victorious” in a 1990s-themed block.

The new content gambit launches as Nickelodeon, like many other media outlets geared toward kids, seeks new ways to keep viewer attention. TV tykes are devoting more of their time to video alternatives like subscription video on demand outlets (some of which also serve up Nickelodeon programming) and streaming video sent across mobile tablets. The company’s top programming executive, Russell Hicks,  recently told Variety that Nickelodeon was working on creating original programming featuring characters from the 1990s, as well. The maneuvers would lure older viewers to Nickelodeon’s airwaves, and, presumably, prompt those adults to promote the shows to their children.

Many of the Nickelodeon favorites were watched primarily on TV, but “The Splat,” a name that suggests the green slime that was part of the network’s promotional efforts as well as its series “You Can’t Do That On Television,” will ooze in other media venues as well. Nickelodeon will also launch “TheSplat.com,” a web site that will host social-media conversations about the programming; an emoji keyboard with emoticons, stickers and GIFs; and a bevy of roosts in social-media venues like Facebook and Instagram.

“We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ‘90s,” said Cyma Zarghami, president of Viacom Kids and Family Group, in a prepared statement. “We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”

The popularity of the older programs is noticeable. On Wednesday’s “Tonight Show Starring Jimmy Fallon,” for example, Kel Mitchell and Kenan Thompson, stars of “Kenan & Kel” and other past Nickelodeon fare, reunited in a sketch based on “Good Burger,” the fictional restaurant that was the setting for some of the duo’s best known antics from Nick yore. The sketch has generated more than 426,000 views on the program’s YouTube channel.

 

More TV

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

  • Bette Midler, Judith Light Join Netflix's

    Bette Midler and Judith Light Join Ryan Murphy's 'The Politician' on Netflix

    Bette Midler and Judith Light will guest star on “The Politician,” the first series Ryan Murphy will launch on Netflix after he inked a deal with the streamer last year. Murphy made the announcement at the end of Saturday’s PaleyFest panel for his FX series “Pose,” and noted that Midler and Light will both appear [...]

  • Mj Rodriguez, Billy Porter, Indya MooreFX's

    Patti LuPone Joins FX's 'Pose' as Season 2 Jumps to 1990

    “Pose” co-creator Ryan Murphy revealed that Broadway legend Patti LuPone will guest star on the upcoming second season of the FX drama, and that the series will jump ahead to 1990. Murphy made the announcement while moderating the “Pose” panel at PaleyFest on Saturday, telling lead actress MJ Rodriguez that she will share many scenes [...]

  • The Good Doctor

    Series Mania: Freddie Highmore Talks ‘The Good Doctor,’ Arsenal, Norman Bates

    LILLE, France —  God, Freddie Highmore’s good at crying. There’s a scene in “Neverland,” screened at his Series Mania masterclass, where he’s acting opposite Johnny Depp. His mother has just died. Highmore sits on a park bench, clutching a notebook, which she helped as tears well in his eyes, and he tries to keep in [...]

More From Our Brands

Access exclusive content