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Nickelodeon has named James Stephenson as senior vice president of animation and games, adding animation production and development to his current responsibilities of digital content creation.

In the newly created position, Stephenson will guide creative for current series and oversee day-to-day operations for animation development, shortform, series and games, ushering in a new production model focused on expanding Nickelodeon’s development and production capabilities.

“[Stephenson’s] keen eye for identifying unique ideas and innate strategic mindset will be a huge asset as we continue to expand and evolve our animation pipeline,” said Russell Hicks, president of content development and production, to whom Stephenson will report.

Stephenson is currently responsible for the creative development of original content for Nickelodeon’s digital destinations, including Nick’s websites, apps, digital platforms and premium games publishing businesses. Under his leadership, the network launched its first-ever original Web series, “Welcome to the Wayne,” which has been greenlit for TV.

Stephenson joined Nickelodeon in 2008 from MTV Networks, where he managed a development group focused on shifts in programming and strategy for content on digital platforms.