Nick Ascheim Named Digital Chief For NBC News, MSNBC

NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC.

As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related digital management especially now that the Peacock has invested in digital news dynamos Buzzfeed and Vox.

“Nick’s mission will be to chart a path for our digital brands and platforms that reflects the greater integration of NBC News and MSNBC – especially when it comes to product and partnering with technology and sales,” Lack wrote in a memo to staffers sent Tuesday. “Our digital efforts will now be united under one leader who will also have the important charge of working with our new partners at Buzzfeed and Vox to seize the opportunities presented by those investments.”

Ascheim had served as senior VP of consumer digital for BBC Worldwide America since 2011. He also held digital exec roles at the Associated Press and New York Times. He reports to Lack.

More TV

  • BROOKLYN NINE-NINE -- "White Whale" Episode

    Hitchcock and Scully Episode of ’Brooklyn Nine-Nine’ Announced at Comic-Con

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

  • Amy Powell

    Ousted Paramount TV Chief Amy Powell Denies Making Racially Insensitive Comments

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

  • 'Breaking Bad,' 'Better Call Saul' Creators

    'Breaking Bad,' 'Better Call Saul' Creators and Stars Talk Crossover Potential

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

  • Bristol Palin Teen Mom OG

    Bristol Palin to Join 'Teen Mom OG' Cast

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

  • Jeanine Pirro You the Jury

    Whoopi Goldberg, Jeanine Pirro Have Spat During 'View' Appearance

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

  • The Walking Dead Season 7 Finale

    ‘Walking Dead’ Creator Addresses Andrew Lincoln Series Exit

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

  • Syfy Debuts 'Nightflyers' Trailer at Comic-Con

    Watch Interstellar Madness Unfold in New Trailer for Syfy's 'Nightflyers'

    NBC News chairman Andrew Lack has made a key hire in naming Nick Ascheim head of digital for the news division and MSNBC. As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related […]

More From Our Brands

Access exclusive content