×
You will be redirected back to your article in seconds

NBC Teams Up with Walgreens and M&M’S for ‘Red Nose Day’ Telethon

NBC has partnered with Walgreens and M&M’S for the first-ever “Red Nose Day” telethon, Variety has learned.

The live televised charity drive, a popular annual charity event across the pond that has raised over $1 billion over the past 30 years, is collaborating with both brands, which will be two of the presenting media sponsors during the three-hour May 21 broadcast with an on-air and online presence across NBC’s platforms and the dedicated NBC telecast site.

Walgreens will serve as the exclusive U.S. retailer of red noses, which will be available to purchase for $1 each from April 17 through May 30.

All of the red nose proceeds will be contributed to the Red Nose Day fund, which helps programs that address poverty in the U.S. and internationally, and will be split between charity partners including Boys & Girls Clubs of America, charity: water, Children’s Health Fund, Feeding America, Gavi, the Global Fund, LIFT, National Council of La Raza, National Urban League, Oxfam America, Save the Children and United Way.

“We are very excited to bring this internationally acclaimed live event to U.S. audiences to shine a light on the incredible efforts of poverty-fighting charities around the world,” said Dan Lovinger, executive vice president, entertainment advertising sales group, NBCUniversal. “‘Red Nose Day’ gives our advertising partners a unique opportunity to be a part of this first-ever national broadcast and harness the power of live programming for all the right reasons.”

Walgreens president Alex Gourlay commented: “’Red Nose Day’ is all about being funny to raise money, and we’re delighted to work with NBC, Mars and Comic Relief to bring this fun charity event to the U.S. for the first time. The money goes to charities that help those who are less fortunate live happier, healthier lives — the same way Walgreens helps our customers be happy and healthy. While supporting Red Nose Day, I hope we’ll all have some fun with the Red Noses — a good laugh for a good cause.”

Lee Andrews, vice president, corporate affairs for Mars Chocolate North America (Mars, Incorporated is already a “Red Nose Day” partner in the U.K.), added: “The M&M’S Brand is one of the world’s most beloved chocolate candies and a leader in colorful fun, so it’s a natural fit to leverage our brand and humor to help raise money through this partnership with ‘Red Nose Day.’ We’re very proud to be involved, and are looking forward to raising awareness and making a difference in our own, uniquely fun way.”

“Red Nose Day” will feature musical performances from A-list artists, standup performances, sketch comedy and videos produced by Funny or Die, which is partnering with NBC to create original content for the telethon.

Richard Curtis, co-founder of ‘Red Nose Day’ and Comic Relief in the U.K., will serve as an exec producer, along with Hamish Hamilton and Ian Stewart of Done + Dusted Productions, Henrietta Conrad, Lily Sobhani, Mike Farah, Anna Wenger and Joe Farrell. Hamilton is set to direct. Universal Television will produce.

“Red Nose Day” makes its first mark on America May 21 at 8/7c on NBC.

More TV

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • TV Writer Christopher Knopf, Former WGA

    TV Writer Christopher Knopf, Former WGA West President, Dies at 91

    Prolific Emmy-nominated television writer Christopher Edwin Knopf, former president of the Writers Guild of America West, died in his sleep of congestive heart failure on Feb. 13. He was 91. Knopf was born in New York and attended UCLA, leaving during his senior year to join the Air Force during World War II. He finished [...]

  • Jussie Smollett The Black AIDS Insitute

    Jussie Smollett Case: Two Suspects Released Without Charges as New Evidence Emerges

    After two days of questioning, the Chicago Police Department announced Friday evening that it has released two suspects in the Jussie Smollett case without filing charges. Police spokesman Anthony Guglielmi said that detectives had developed new information in the case. Police no longer consider the men to be suspects. “Due to new evidence as a [...]

  • GOTHAM: L-R: Guest star Cameron Monaghan

    TV News Roundup: Fox Drops 'Gotham' Final Season Trailer (Watch)

    In today’s TV news roundup, Fox released a new trailer for an upcoming episode of “Gotham” and Disney has announced the cast for its upcoming “High School Musical” series.  FIRST LOOKS Showtime released a new trailer and the official poster for the upcoming fourth season of “Billions,” premiering March 17 at 9 p.m. ET/PT. In [...]

  • Chris Rock

    Chris Rock to Direct Kenan Thompson Comedy Pilot at NBC

    Chris Rock has come onboard to direct the NBC single-cam comedy pilot “Saving Kenan,” Variety has learned. Rock will also executive produce the pilot, which stars “SNL” mainstay Kenan Thompson. Thompson will play a newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives [...]

  • Peak TV Saturation TV Placeholder

    Apollo Global Management Buys Majority Stake in Cox TV Stations

    Private equity giant Apollo Global Management has cut a deal with Atlanta-based Cox Enterprises to buy a majority stake in Cox’s 13 TV stations as well as three newspapers and a handful of radio stations in Ohio. Apollo has been in the hunt for broadcast TV stations for some time. Cox’s station group, which includes [...]

  • Ken Jeong TV Take Podcast

    Listen: Ken Jeong on His Return to Stand-Up and New Netflix Special

    Welcome to “TV Take,” Variety’s television podcast. In this week’s episode, Variety’s executive editor of TV, Daniel Holloway, talks with Ken Jeong about his Netflix comedy special, “Ken Jeong: You Complete Me, Ho,” and being a judge on Fox’s “The Masked Singer.“ Jeong started working on his new standup act after ABC canceled his show “Dr. [...]

More From Our Brands

Access exclusive content