National Geographic Channel and publisher Mental Floss have announced plans to co-create unscripted television projects, Variety has learned exclusively.
The series will be produced by Leftfield Pictures. The first one is expected to be announced later this summer.
“The joining of these two incredible brands — one with a 127-year history of exploring the world, and the other a media icon for the current generation of knowledge seekers — seemed like a no-brainer,” said Tim Pastore, president of original programming and production, NGC U.S. “By combining our dual passion for exploring science, history, pop culture, the arts and so many other smart topics in between, I cannot wait to see what we accomplish together.”
These projects, which will include original programming as well as live special events, will air on National Geographic Channels in 171 countries. Additionally, each of the projects will receive support on both parties’ platforms.
”We are delighted with the opportunity to partner with National Geographic, in part because it has an outstanding global brand and also shares our quest to educate, inspire and entertain audiences worldwide,” said Will Pearson, president of Mental Floss. “This exciting partnership will allow both brands to create premium content for our core audiences that is the perfect blend of knowledge and entertainment.”
The deal comes as more publishers are seeking Hollywood tie-ins. Conde Nast Entertainment has a first-look deal for scripted series with 20th Century Fox TV. Just last week, Rodale struck a deal with UTA to develop scripted and unscripted programming opportunities based on the publisher’s line of health-focused media.