×
You will be redirected back to your article in seconds

NASCAR Pacts with Mark Burnett, Roma Downey For Scripted Drama Series (EXCLUSIVE)

Producers Mark Burnett and Roma Downey are putting pedal to the metal in a deal with NASCAR to develop a scripted series set against the backdrop of the auto racing franchise.

The plan is to craft a drama series that draws on stories of the drivers and teams in the nation’s most popular motor sports brand. NASCAR is known for the by-the-bootstraps stories of many of its star drivers.

Burnett and Downey will exec produce the series with Zane Stoddard, NASCAR’s VP of entertainment marketing and content development. The pair are just starting to shop for a writer to tackle the concept. The series will be produced through Burnett and Downey’s United Artist Media Group banner.

“Mark and Roma are two of the biggest, most well-respected names in Hollywood,” Stoddard said. “They share our vision for this project and we are very excited to collaborate with them on the show.”

Burnett and Downey said they were drawn to the project by the inherent drama of racing and the wealth of material from its more than 60-year history. The fact that NASCAR is such a popular sport and family entertainment event in heartland areas of America was also a plus for Burnett, the producer behind “The Voice,” “Shark Tank” and “Survivor,” and Downey, who has helped drive the company’s push into scripted programming.

“From the first time we got to attend NASCAR, we fell in love with their racing world. The teams, the drivers, the fans — it’s an electric atmosphere and is quintessentially American,” said executive producers Roma Downey and Mark Burnett.

In 2013 NASCAR cut an eye-popping $8.3 billion, 10-year TV rights pact with NBC and Fox.

(Pictured: Mark Burnett, Roma Downey, Zane Stoddard)

Popular on Variety

More TV

  • Lower lakes with small waterfalls, Plitvice

    Beta Film Boards Refugee and Drug Trafficking Thriller Series 'Amnesia'

    Beta Film, whose Mipcom lineup includes “Agent Hamilton,” “Babylon Berlin” and “Medici: The Magnificent,” has partnered with Croatian production company Drugi Plan on “Amnesia,” a six-hour thriller series about refugee and drug trafficking in the Southeast of Europe. The move adds to Munich, Germany-based Beta Film’s portfolio of Central and East European series, a growing [...]

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • PERFECT LIFE

    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

More From Our Brands

Access exclusive content