×
You will be redirected back to your article in seconds

Ratings-Challenged MSNBC Scores Coup With Hillary Clinton Interview

Hillary Clinton will give a sit-down interview to veteran NBC News correspondent Andrea Mitchell this Friday on MSNBC, in a coup for a cable-news network working to transform itself to generate bigger ratings.

Clinton, the front-runner among Democrats vying for the office of U.S. president in the 2016 race, will sit down with Mitchell for a talk that will be televised first during the Friday edition of the reporter’s 12 p.m. Eastern program “Andrea Mitchell Reports” on MSNBC. Portions of the conversation will subsequently appear on “NBC Nightly News,” the weekend version of “Today,” “Meet the Press” and NBCNews.com.

Mitchell is expected to ask the former secretary of state about her presidential campaign, the field of Republican competitors, the controversy currently raging over the way she handled her email while in office at the State Department and the 20th anniversary of her September 5, 1995, speech on women’s rights delivered in Beijing.

The talk, Clinton’s first since speaking with CNN’s Brianna Keilar in July, is a good “get” for Mitchell, NBC News’ chief foreign correspondent, but could also serve to advance a new business strategy in place at the cable network. Once seen as distinct from NBC’s news unit — MSNBC fashioned itself as a place for viewing the news through a progressive lens, while NBC News held tighter to objectivity — the cable-news operation and NBC News are being placed in the same tether under new management.

Under Andrew Lack, given oversight of both NBC News and MSNBC in April, the cable network is undergoing a not-so-subtle makeover. Shows featuring hosts like Ed Schultz and the Reverend Al Sharpton are being jettisoned or having their on-air presence cut back. Daytime programming is focused more closely on breaking news of the day, even hour.

MSNBC’s ratings, which surged along with the popularity of progressive primetime hosts like Keith Olbermann and Rachel Maddow, have drifted in recent years as the network took what worked in primetime and tried to layer it across the schedule with programs like “The Cycle.”

Mitchell, who has anchored an early-afternoon hour on MSNBC for years, is one of the few constants on the network’s daytime grid. As such, she may be emblematic of the new corporate plan, which will center the cable outlet around breaking news and make it more of a piece with NBC’s main news operations. Later this month, Brian Williams is expected to join MSNBC as an anchor for live coverage of important breaking-news events.

 

.

 

More TV

  • Bohemian Rhapsody

    'Bohemian Rhapsody,' 'Marvelous Mrs. Maisel' Among Cinema Audio Society Winners

    Queen biopic “Bohemian Rhapsody” won the Cinema Audio Society’s top prize for sound mixing at Saturday night’s 55th annual CAS Awards. The film is Oscar-nominated for sound mixing this year along with “Black Panther,” “First Man,” “Roma” and “A Star Is Born.” In a surprise over heavy-hitters “Incredibles 2” and “Spider-Man: Into the Spider-Verse,” Wes [...]

  • Marvelous Mrs Maisel Vice

    'Vice,' 'The Marvelous Mrs. Maisel' Lead Make-Up and Hair Stylists Guild Awards Winners

    Adam McKay’s Dick Cheney biopic “Vice,” starring Oscar nominees Christian Bale, Amy Adams and Sam Rockwell, won two awards at the sixth annual Make-Up and Hair Stylists Guild Awards Saturday night. The film won for best period and/or character makeup as well as special makeup effects. “Mary Queen of Scots” received the prize for period [...]

  • Jussie Smollett Good Morning America

    Jussie Smollett Angrily Denies Complicity in Attack

    Attorneys for “Empire” actor Jussie Smollett issued a statement Saturday denying that he orchestrated his Jan. 29 assault, and saying he is “angered” and “devastated” by recent developments in the case. Chicago police want to interview Smollett, after learning new evidence from two Nigerian brothers who were released on Friday night. Local media outlets have [...]

  • Jussie Smollett Empire

    Chicago Police Want to Talk to Jussie Smollett as New Evidence Emerges

    Chicago police are seeking to re-interview “Empire” actor Jussie Smollett, after new evidence emerged in his alleged assault. Smollett has claimed that two men attacked him at 2 a.m. on Jan. 29, yelled racial and homophobic slurs, poured bleach on him, and put a noose around his neck. The Chicago Police Department has consistently said [...]

  • Five Takes on Canal Plus, Federation’s

    Just Days Left to Catch Canal Plus’ ‘The Bureau’ on MyFFF

    The most lauded of titles on this year’s MyFrenchFilmFestival, UniFrance’s online showcase featured by over 50 OTT services around the world, may not be a film but a drama series. With four seasons aired, and a milestone in world sales on a French TV show, slow-boiling espionage series ‘Le Bureau des légendes’ (“The Bureau”) is [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

More From Our Brands

Access exclusive content