×
You will be redirected back to your article in seconds

Donald Trump’s Miss USA Pageant Picked Up by Reelz

Deal comes after NBC, Univision dropped plans to broadcast pageant after Trump's comments on immigrants

Donald Trump has found a TV home for his Miss USA beauty pageant with cable network Reelz, after both NBC and Univision Communications bailed on plans to air the program following the mogul’s remarks about Latino immigrants.

The pact is a small victory for Trump, who in the past week has lost his deals with NBC, Univision and Macy’s. The companies cut their ties to the real-estate developer, GOP presidential hopeful and erstwhile TV personality after he called Mexican and other Hispanic immigrants “killers and rapists” who are “bringing crime” into the U.S. in a speech.

“The decision on the part of Reelz to acquire the rights to the Miss USA Pageant was based on our belief that this special event, and the women who compete in it, are an integral part of American tradition,” Reelz CEO Stan E. Hubbard said in a statement. “As one of only a few independent networks, we decided to exercise our own voice and committed ourselves to bringing this pageant to American viewers everywhere.”

Reelz, in announcing the pickup, did not address Trump’s controversial remarks. Trump has filed a lawsuit against Univision demanding $500 million in the wake of the media company’s decision to drop Miss USA; Univision called the lawsuit “factually false and legally ridiculous.”

In addition to the loss of its previous broadcast partners, two NBC-affliated personalities — Cheryl Burke and MSNBC’s Thomas Roberts — withdrew from their roles as co-hosts of the Miss USA pageant. Currently, Miss USA lists Jeannie Mai, a fashion expert and stylist who has appeared on NBC’s “Today” and other TV programs, as hosting the 2015 pageant.

The 54th annual Miss USA pageant will air on Reelz on Sunday, July 12, starting at 8 p.m. ET / 5 p.m. PT, live from Baton Rouge, La.

The Miss Universe Organization, which runs the Miss USA pageant, said on Tuesday the event would be live-streamed on its website following the NBC and Univision pullouts. The company, a joint venture between Trump and NBCUniversal, also owns the Miss Universe and Miss Teen USA pageants.

According to Reelz, the network is distributed to 70 million U.S. homes via DirecTV, Dish Network, Time Warner Cable, Verizon FiOS TV, AT&T U-verse channels and smaller cable operators. The independent network, based in Albuquerque, N.M., is focused on entertainment and reality programming, with shows including “The Kennedys,” “Hollywood Hillbillies,” “Beverly Hills Pawn” and “Hollywood Scandals.”

More TV

  • NBC's California O&Os to Launch 'California

    NBC's California O&Os to Launch 'California Live' Daily Daytime Series

    NBC’s three California O&Os are set to launch a live daily lifestyle series dubbed “California Live.” The series will air at 11:30 a.m. Monday through Friday across KNBC-TV Los Angeles, KNTV-TV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on [...]

  • TV Roundup: Netflix Sets 'Tidying Up

    TV News Roundup: Steven Yeun Joins 'Twilight Zone' at CBS All Access

    In Wednesday’s roundup, Netflix reveals the premiere date for “Tidying Up With Marie Kondo,” and Steven Yeun joins Jordan Peele’s “Twilight Zone” reboot. FIRST LOOKS  Variety has an exclusive behind-the-scenes first look at Season 2 of Showtime’s “SMILF,” featuring creator and star, Frankie Shaw. The new season, which premieres Sunday, Jan. 20 at 10:30 p.m. ET/PT, finds Bridgette trying to move [...]

  • Charlie Rose Sexual Harassment

    CBS News Settles Suit Alleging Harassment by Charlie Rose

    CBS News settled a lawsuit filed by three women who alleged they were harassed by former “CBS This Morning” co-anchor Charlie Rose, and claimed CBS did not act despite being aware of the situation. The amount awarded to the women was not disclosed at their request, according to a CBS News spokesperson. “The matter has [...]

  • 'Liga' Kicks Off At Ventana Sur's

    Ventana Sur: 'La Liga' Kicks Off at Buenos Aires' Animation!

    Spain’s Quirino Awards, Argentina’s Animation! and Mexico’s Pixelatl Festival, three key events in Ibero-American animation, will join forces to create La Liga (The League), as announced Wednesday at an Animation! round table hosted by the Quirino Awards, titled “Iberoamerican Alliance Models.” Speakers included Quirino Awards promoter José Luis Farias, Mexico’s Pixelatl director José Iñesta, Gonzalo [...]

  • Netflix - Marvel's The Defenders

    Don't Expect 'The Defenders' on Disney Streaming Service Any Time Soon (EXCLUSIVE)

    Fans of the Marvel Television series recently canceled by Netflix who hope to see the shows revived on Disney+ may be out of luck. Sources tell Variety that the deal for the original four Marvel shows includes a clause that prevents the characters from appearing in any non-Netflix series or film for at least two years after [...]

  • One Dollar CBS All Access

    'One Dollar' Canceled by CBS All Access After One Season

    “One Dollar” has the ignominious distinction of being the first CBS All Access original series to be canceled. Variety has confirmed that the streaming service will not be bringing the drama series back for a second season. The series was set in a small rust belt town in post-recession America, where a one-dollar bill changing [...]

More From Our Brands

Access exclusive content