CANNES– Jim Packer, Lionsgate’s president of worldwide TV and digital distribution and Hulu CEO Mike Hopkins interviewed each other on stage at MIPCOM and shared perspectives on original programming and global expansion.
Asked about whether Hulu was prepping to launch internationally, Hopkins said Hulu was currently evaluating the market. “It’s a growing market with increased broadband access, there is an array of devices around the world and great original programs being produced,” noted Hopkins. “It’s definitely compelling.”
Hopkins also said Hulu was looking to ramp up its commitment to original programming and “be more agressive over time to increase the volume of content acquisition.”
The Hulu topper pointed out the service’s interest in foreign-language content, particularly Spanish-language shows and pics which can cross over. “There is a lot of international programming available. And there is a big expat community in the U.S.. We’re looking at shows and films that can cross over to the general market.
Addressing the impact of technological changes on Lionsgate’s distribution strategy Packer said the biggest challenge was to define strategies over windows in each territory.
Hopkins locked that Lionsgate was the Switzerland of programmers in the world because of its ability to work with a wide range of international partners. “It’s true that we don’t like fighting. But we like winners. We’re looking across the globe to find winners,” said Packer.
Packer also mentioned Lionsgate’s distribution pact with Skydance International and said this deal underscored Lionsgate’s ambition to bolster its distribution pipeline with premium TV properties.
More to come.