Madison Avenue veteran Mike Rosen is getting broader duties at NBCUniversal, where he will start overseeing ad sales for the company’s news programs in addition to its Spanish-language properties.
The move comes as Seth Winter, the NBCU ad-sales exec who has supervised ad sales for all of the company’s live programming, will focus more intently on sports, where the company is adding more content.
“With the expansion of programming in our Sports Group in recent years – highlighted by the growth of our motorsports business, including Nascar; extending the Olympics through 2032; and the Women’s and Men’s FIFA World Cups for Telemundo – Seth Winter will refocus his leadership on NBC Sports advertising sales,’ said Linda Yaccarino, NBCU’s chair of advertising sales and client partnerships, said in a memo reviewed by Variety. “In addition to next year’s Summer Olympics in Rio, we also have a watershed year coming up in the 2017-18 upfront as we will have the three biggest properties in media: the Super Bowl, the Winter Olympics and the Men’s World Cup on Telemundo, all within four months of each other. As you can imagine, the Sports Group will be quite busy.”
The executive shuffle takes place as TV companies and advertisers are getting ready for the industry’s annual upfront, when U.S. TV networks try to sell the bulk of their ad inventory for the coming season.
Rosen joined NBCU in 2013, but his resume in the ad industry is extensive. He served a stint as president of investment and activation at Starcom, the Publicis Groupe-owned media-buying firm, where he led efforts on behalf of such as Kellogg, Mars/Wrigley, Samsung and Bank of America. He also served as president of GM Mediaworks, another Publicis unit devoted entirely to buying advertising time on behalf of General Motors.
Rosen will continue to lead ad-sales efforts for Telemundo and NBCUniverso, and is likely to find some common ground among news and Spanish-language content. Telemundo, after all, has its own news division.