×
You will be redirected back to your article in seconds

MarketCast Buys Insight Strategy Group

Research specialist MarketCast has acquired Insight Strategy Group, a research and strategy agency based in New York City, for an undisclosed price.

Insight Strategy Group, which has about 35 employees, works mostly in TV and offers segmentation and targeting strategy, brand positioning and tracking, product innovation and testing and customer experience strategy. It’s partnered with media/entertainment companies and brands for audience authority studies, concept development, pilot testing, series maintenance and brand franchise tracking.

Insight Strategy, founded by co-CEOs Stacey Matthias and Boaz Mourad in 1999, has practices in lifestyle, consumer goods, retail, financial and professional services along with a youth practice, InsightKids.

“We are delighted to partner with Stacey and Boaz and the entire Insight team in this next chapter of growth for our two companies,” said Henry Shapiro, CEO of MarketCast. “Our agencies share a passion for helping clients solve their most pressing marketing and development challenges through innovative and world-class research and consulting services.”

MarketCast is based in Los Angeles with offices in New York, Boston and London. It provides marketing research services for the entertainment industry including materials testing (trailers, TV spots, print ads), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, focus groups, title tests, post-release studies and attitudes and usage studies.

MarketCast is part of RLJ Equity Partners and GE Asset Management.

More TV

  • Audra McDonald/Geena Davis

    Geena Davis and Audra McDonald to Be Honored at 35th Annual Artios Awards

    Geena Davis and Audra McDonald will be honored by the Casting Society of America (CSA) at the 35th Annual Artios Awards, the organization announced Thursday. Oscar winner and advocate Geena Davis will receive the Lynn Stalmaster Award for Career Achievement at the Los Angeles ceremony. Emmy, Grammy and Tony winner McDonald will be honored with [...]

  • Netflix Releases Explosive Final Trailer For

    Netflix Releases Explosive Final Trailer For 'The Witcher'

    Only eight days away from the series’ release, Netflix dropped the final trailer for its highly anticipated eight-episode first season of “The Witcher.” Best on Andrzej Sapkowski’s bestselling fantasy series of books, “The Witcher” stars Henry Cavill (“Justice League”) as monster hunter Geralt of Rivia, Freya Allan (“The War of the Worlds”) as the young [...]

  • Orlando Bloom

    Orlando Bloom Sets First-Look Deal With Amazon

    “Carnival Row” star Orlando Blook has inked a first-look deal with Amazon, Variety has learned. Under the deal, Bloom will develop television and film projects for Prime Video. Bloom currently stars on Amazon’s “Carnival Row” alongside Cara Delevigne. The series premiered back in August and was renewed for a second season ahead of the series premiere. The [...]

  • 'Little America' Scores Early Season 2

    'Little America' Scores Early Season 2 Renewal at Apple

    Apple has renewed its immigrant anthology series “Little America” for a second season before the first has even debuted. The half-hour series hails from Lee Eisenberg and “The Big Sick” writers Kumail Nanjiani and Emily V. Gordon. It is based on true stories from Epic Magazine. It explores the funny, romantic, heartfelt, inspiring, and surprising [...]

  • Hulu Hopes to Make Ads Part

    Hulu Hopes to Make Ads Part of Your Binge Session

    If you just can’t keep yourself from watching another episode of “The Handmaid’s Tale” or “PEN15,” then Hulu has an ad for you. The streaming-video hub is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. [...]

More From Our Brands

Access exclusive content